Maruti needs to nourish its brands

By for Maruti Kizashi from Bangalore 2011-03-25 19:31:52.0
11 people found it helpful. 2552 ViewsWrite Review
1 ⁄ 5
  • Appearance
  • Performance
  • Comfort
  • Value For Money
  • Fuel Economy
  • Overall Satisfaction

Pros : Big car from Maruti stable

Cons : Comes from a company which kills its good brands

Kizashi might, or might not, be a good product. This review is to vent about how Maruti (mis)treats its premium brands. I was a die-hard Maruti loyalist, as far as their fans go, having started with a Maruti 800 in 1999. I purchased a new Baleno in 2004. Awesome car, loved every aspect of it - performance, comfort, mileage, long drives, city driving - everything. And what did Maruti do? Discontinued this wonderful car one year later... Wait, I am done yet. In 2005, I purchased a new Zen as a second car for the house. Again - this was probably the best in its category, small and powerful. One year later, Maruti discontinued this brand and launched the Zen Estilo - which is not a patch on the older Zen. With a track record like this, does Maruti really - REALLY - expect its premium customers to upgrade to the new Kizashi? I, for one, purchased a Corolla last year. It was a tough decision for me to move away from Maruti, but having driven this car for the last few months, this was the best decision I could make. And, let nobody kid us, no non-Maruti owner is going to plonk down more than Rs. 10 lacs for a Maruti brand, however good the product. Maruti has killed all hopes for Kizashi; the funny thing is they did this 5-6 years ago. A classic case study for brand (mis)management.

Was this review useful to you? Yes 11   No 4
Thanks For Voting
You have already recommended this review
Post a Comment
Your Name
Email Address
Mobile No
500 Characters Left
Indicator  Please Wait ...

Maruti Kizashi review scorecard

  • Over all
  • 6 Months
  • 3 Months


More reviews on Maruti Kizashi

  • kizashi review
    By Anand Kelshikar from new delhi | 2012-05-08 23:55:08.0 | 2884 Views

    Look and Style average Comfort good Pickup same as accord Mileage c...

  • A Driver's Car
    By Prateek from New Delhi | 2011-11-30 23:12:31.0 | 2662 Views

    Look and Style At the time of buying it was a toss up between Accord ...

  • maruti kizashi
    By rahul prasad from bareilly | 2011-10-09 17:50:20.0 | 1545 Views

    Look and Style look wise kizashi is way behind cruze but yes the engin...

Upcoming Maruti Cars

Research On Maruti Kizashi

My Comparison

    Please tell us your city

    It will help us serve you better content and best deals

    eg. Mumbai, Gurgaon, Delhi