Maruti needs to nourish its brands
Kizashi might, or might not, be a good product. This review is to vent about how Maruti (mis)treats its premium brands. I was a die-hard Maruti loyalist, as far as their fans go, having started with a Maruti 800 in 1999. I purchased a new Baleno in 2004. Awesome car, loved every aspect of it - performance, comfort, mileage, long drives, city driving - everything. And what did Maruti do? Discontinued this wonderful car one year later... Wait, I am done yet. In 2005, I purchased a new Zen as a second car for the house. Again - this was probably the best in its category, small and powerful. One year later, Maruti discontinued this brand and launched the Zen Estilo - which is not a patch on the older Zen. With a track record like this, does Maruti really - REALLY - expect its premium customers to upgrade to the new Kizashi? I, for one, purchased a Corolla last year. It was a tough decision for me to move away from Maruti, but having driven this car for the last few months, this was the best decision I could make. And, let nobody kid us, no non-Maruti owner is going to plonk down more than Rs. 10 lacs for a Maruti brand, however good the product. Maruti has killed all hopes for Kizashi; the funny thing is they did this 5-6 years ago. A classic case study for brand (mis)management.
- 11 Likes
- 5 Dislikes
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I think there will be no buyers for this car as Many Many Super Cars available at this price better than this Maruti Kizashi.... Maruti will feel for its pricing....
Look and Styl : Every good Comfort : Perfect Pickup : Perfect Mileage : Ok better Overall Experience : Imrove in diesel version and about cost marthi is king in india...
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