Pros : Sporty Design Like Beats
Cons : Base Price should be comparable to Tata Nano
There are plenty of options in the price range of 3-5 Lacs. If Maruti really wants to beat Tata Nano, they have to plan the base model in the range of 1.2 Lac than only mass market will book the vehicle. Even 50% of the mass who have already booked Tata Nano and still not been delivered, will be shifted to Cervo. Target should be to convert 70% of the two wheeler riders to become Cervo customer. By making mass production, it will further reduce the cost. Common Maruti, launch the car with a 1 Lac Tag to make the Auto Segment unstable. Later on for the higher end, you can always increase your profit margin.
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