Bolero is truly a vehicle made in India, made for Indians. It fulfils all the desires of common Indian family. Its solid, long, wide and high body structure, high ground clearance, good mileage, affordable price, easy to maintain, easily availability of spare parts and wide dealer and service network makes it most popular vehicle in its category. Especially in rural and semi-urban areas of the country Bolero is the best-selling vehicle in its category since beginning. It is truly ‘paisa vasool’ vehicle. Even its parental company Mahindra has tried to establish other models of SUV and MUV to compete it but no only a single vehicle of any Indian or foreign company got succeeded. In fact Bolero is a vehicle on which India can feel proud. Mother India would feel proud to be the motherland of such a vehicle which it standing on top position since its launch.
Although there are several models of Bolero but ‘Bolero Plus’ is highest selling among them. The reason is simple; it can carry two extra passengers in comparison of normal Bolero, which supports big Indian family. The design of its rear row seats is made such a way that it can carry luggage under it. Its popularity can be determined with it that several hindi or local language songs has been created on it. Its parental company Mahindra is recognised by the name of Bolero. In fact, in its category the sale Bolero is more than rest of all brand vehicles. Not only in passenger vehicle segment but also in goods carries also ‘Bolero Camper’ is the best-selling vehicle in its category. ‘Bolero Ambulance’ is also serving the nation.
Bolero is the living legend of Indian technology in the world. Its parental company Mahindra has made changes time to time in it, enabling Bolero to stand first in tough competition. Use of Mahindra latest MhaWk (CRDI technology based) engine, power steering, power breaks, power windows and air-conditioning are some instances. But above all, its simplicity makes it most popular vehicle in its category. Bolero is truly king of all terrains, no matter which type of road is and no problem if road is not available, nothing can stop Bolero. I salute Bolero from the core of heart.
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