Ford's got a Winner!

Ford's got a Winner!

For some time now, the Blue Oval from the American land was going stable, but was indeed bothered with the growing competition. Almost 9 years in India, Ford was considered as a niche player. Cars such as Mondeo and Fusion didnt take off as expected. Ford never gave up. With the on set of its Rival GM getting competitive, Ford must have got the spirit in tme, must have listened to the Obama's speeches YES WE CAN. And the Change they have, thats Figo. Entering the Mass market in a country like India isnt a child's play and that to with big mama - Maruti Suzuki leading. Ford understood the key things - Value For Money, Customer Service, Spare parts availability, easy maintenance. The concentration that they have shown in these is the solution that they put it into Figo. The first impression of the car is that it looks small, just open the door and you find it like the presidential suite of a star hotel. People have gone jaw dropping with the amount of space Ford managed in Figo even it being the small car. The comments immediately flow striking that it looks like Fusion etc...but, whatever it is, its pretty big car for the amount of money we pay. Ford has struck right absolutely on almost everything. The integrated Bluetooth stereo, the rear wiper with defogger, bootlight, the distance to empty, the dimming effect of the instrument panel, the door ajar are features which are essential and functional.  The rear power windows are missing, now what ford explains is that 80% of Indians use AC in their cars irrespective of the season which do require the windows rolled up. Call it cost cutting or anything, it does some time makes sense. The rear seat is where all the comfort is, the under thigh support is marvelous which makes Figo fit even for highway drives. Ford always design driver oriented cars, Figo is no surprise, the stability is remarkable, turning at the corners and the car handles pretty well. To many who may not know, Figo is one of the few small cars on Indian roads with Independent Suspension which makes the ride pleasant. The 1.4 TDCi is a gem of an engine from Ford's stable. The gear shift that augments with the engine is beautiful and makes city driving simple. The service interval is the other thing that goes in Figo's favor as it is 10,000 or 1 year which makes Figo more irresistable to own. The spares are quite low considering the localisation of Figo at almost 80% and also the engine working hard even in the Fiesta. With 60,000 sales mark from the date of launch in March 2010. Ford has a Blue Diamond which it is sure to be proud about...................