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what do they mean by handcrafted car?

Published On : 2010-06-04 08:43:02.0 vishal
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Hi Vishal,
The Volkswagen group has recently started a fresh new marketing campaign for it luxury saloon Phaeton model in India. 'the handcrafted car'- is the punch line through which the company is promoting this car in India. The new punchline -'the handcrafted car'- gives an impression that every single model of the Phaeton model has been manufactured with a personal touch of Volkswagen designers.
Thanks,
sachin on 2010-06-04 11:30:43.0
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