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Force Motors Working on a new Premium SUV

Published On Aug 05, 2013 04:22 PM By Vikas

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The home-grown automaker, Force Motors that launched two new variants of its flagship SUV One in the Indian market some days back, is now planning to bring in a premium SUV to compete with the likes of Toyota Fortuner, Renault Koleos, Ford Endeavour, Mitsubishi Pajero Sport and others. And according to a report published in TOI, the company has already started working the said premium SUV, and is expected to be ready in next two years of time.

Force SUV

The new premium SUV's development cost is part of the Force Motors' Rs 1,000 crore investment that the company has planned to invest in the next couple of years. And the same has also been confirmed by Sanjay Patrikar, Force Motors General Manager. Revealing that the proposed vehicle is in the concept stage as of now, he said, "As a company, Force Motors aspires to be a player across price segments. With the entry-level no-nonsense off-roader Gurkha priced Rs 6.25-8.25 lakh and SUV Force One priced Rs 8.99-11.99 lakh, we straddle the Rs 6-12 lakh bandwidth. Now we wish to extend the presence to Rs 18 lakh, and hence, the premium SUV,"

The company is also planning to launch the 4x4 version of the One in the Indian market very soon. There will also be a premium MPV from the stables of Force Motors, which will be launched probably by end of this year. The MPV will be based on the Mercedes-Benz Viano.

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