Owned by the BMW Group, it is a British automotive marque that specializes in the manufacture of small cars. Though Mini or MINI is now a full-fledged marque, it actually started as a small car called Morris Mini-Motor. It was launched by the British Motor Corporation in 1959, which soon embraced the form of a brand encompassing a wide range of small cars, including the Countryman, Moke and the Clubman. Originally a product of the British Motor Corporation, the Mini became a part of the British Motor Holdings in 1996, which merged with Leyland Motors in 1968 to form British Leyland. However, it wasn't until 1969, when the Mini became a marque. Later on in the 1980s, British Leyland was disintegrated and the Rover Group, including Mini, was taken over by British Aerospace. The Rover Group was later acquired by BMW, which was eventually broken up by BMW in 2000. After this final disintegration, BMW retained the Mini brand.
The original two-door Mini remained in production until the year 2000. A new generation Mini was launched in 2001, the development process for which had started already in 1995. The last Mini Mark VII is now housed at the Heritage Motor Centre in Gaydon, alongside the first Mini Mark I ever made. A total of around 5.3 million of the Minis have been sold till date, making it the most popular British car of all times. Thousands of Mini cars are still on the road, with the remaining pre-1980s versions being firmly established as collectors' items. The wide range of Mini cars in the current generation includes the Mini Hatch, Mini Coupe, Mini Roadster, Mini Convertible, Mini Clubman, Mini Clubvan, Mini Countryman, Mini Paceman, Mini John Cooper Works, Mini Special Editions and Mini Limited Editions.
The Mini was voted as the second most influential car of the century in 1999, coming second to the Ford Model T. The Mark II Mini's other claim to fame, other than its classic looks, was its pivotal role in the 1969 film The Italian Job.
The MINI started advertizing themselves in the name of Austin and Morris. MINI started with Mark 1 in 1959 to 1967, then came Mark 2 in 1967 till 1970. As their popularity grew so did their variants. Wolseley Hornet and Riley Elf, then Morris Mini Traveller and Austin Mini Countryman came in the next few years. They also launched a MINI van in 1960, which was produced till 1982. A few were produced location specifically. The ones that did rounds till the last are MINI Cooper and Cooper S. However, Mark 3 changed the the complete look of MINI cars with larger doors, etc. And now, MINI plans to start selling in India too. A hatchback by luxury car would surely be loved and welcomed by India. A country where small cars are the need and long cars a luxury owned by the riches, this hatchback could hit the Indian small car segment as favorites.
MINI, a brand owned by BMW, designs and creates small cars. Initially it was owned by British Motors Corporation (BMC) and later on by its successors, the BMW. The great Sir Alec Issigonis, a genius, had designed and created the initial MINI single-handedly. What he designed was a small, safe, and economic car. But a wonder he created, a history follows it! A small car design goes as long as 40 years! Although, the car didn?t run well in its baby years, as it was considered ?odd? when it was launched in 1959. Only when the queen had a ride in it, was it seen as a fashion statement. And then it went on to be standing next to the Volkswagen Beetle, a status symbol of the riches. To estimate its success, all that one has to do is give a look to its logo, the name with wings?sure to fly high. Whatever be the variant, the cars were always the star stoppers in many movies they starred in. MINI is a much loved car in the whole of Europe, USA, China, Japan, South Korea, Middle East, South Africa, Thailand, Australia, New Zealand, etc. Though it seems unlikely, but the hot, rough, and tough Lara Croft too liked the cute MINI!
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