Mahindra is one of the biggest car-manufacturers of India, which means that its group of rivals is also one of the fiercest. Comprising of huge brands like Maruti Suzuki, Tata and Toyota, this group of Mahindra rivals will soon be having an even harder time competing with M&M as new models like Mahindra eKUV100, Mahindra S 201, Mahindra TUV300 2019 and Mahindra XUV Aero are likely to join its fleet over the coming days.
Mahindra cars are part of the Mahindra Group which is present in a variety of industries across the world while being headquartered in India. Mahindra was set up in the 1940s and used to manufacture the Willys Jeep in India. The vehicle manufacturing focus since then has been on commercial and utility vehicles, which partly explains how Mahindra is the world's largest tractor company by volume. Mahindra is also currently one of the biggest sellers of passenger utility vehicles in India with its extensive range of SUVs, MUVs and CUVs. Mahindra also has a motorsport division that currently participates in the Formula-E electric racing series while a different arm of the group is working on an electric hypercar as well.
In order to cover a vast part of the market, Mahindra has set up a dealer network of over 530 dealers across the country for the sales and service of its passenger vehicles. Mahindra cars are sold all across the globe, often in partnership or collaboration with other brands of manufacturers. In India too, Mahindra used to sell the Logan sedan in India which was in partnership with Renault. It also acquired the REVA brand for the small electric car on which the current e2o is based. More recently, Mahindra acquired the Ssangyong brand for more premium SUVs like the new Alturas. Mahindra is also the first mass car OEM in India to offer a leasing plan for it's more expensive models.
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