Mahindra & Mahindra - for more than 65 long years now, the name has been a synonym for strength, reliability and quality in the Indian automobile industry. From its humble beginnings as a steel trading company in 1945, the brand of Mahindra has come all the way to being the Utility Vehicle King in the present day car-market of the country. Founded in Ludhiana by brothers K. C. Mahindra and J. C. Mahindra along with Malik Ghulam Mohammed, M&M back then used to stand for 'Mahindra & Mohammed', but the name was changed to 'Mahindra & Mahindra', as we know it today, after India gained independence in 1947 and Malik Ghulam Mohammed moved to Pakistan, leaving the company in the solitary ownership of the Mahindra brothers.
The first foray of Mahindra India in the realms of automobile-manufacturing was the assembling of the famous Willys Jeep in the country, which got them widespread acclaim as the Jeep manufacturers of India. After that, the automakers never looked back and went on to further expand their footprint, reaching out not only to various other manufacturing domains but also to several overseas markets. While the headquarters of Mahindra in India are located in Mumbai, Maharashtra, its assembly plants can be found in several other parts of the world as well, including Mainland China, the United Kingdom and the United States. Same goes for its business tie-ups too, Renault SA from France and Navistar International from US being just two of the numerous foreign companies that have alliances with Mahindra. As for the exports, Mahindra cars today can be found dashing on and off the roads of innumerable countries across the globe, some of which are Australia, Malaysia and South Africa.
Besides manufacturing exceptional utility vehicles - a segment of which Mahindra has always been a key participant, the auto-giant has also shown keen interest and remarkable potential in the production of sedans, electric vehicles and two-wheelers. Having acquired the stakes of REVA Electric Car Company and Kinetic Motors, the Indian auto-major has made numerous successful ventures in the fields of electric cars, bikes and scooters. Every domain that Mahindra India has stepped into, it has reproduced nothing but top-notch quality, be it the vehicles, the pre- and after-sales services, the dealership network or the customization services. That's the reason why the company has been presented with numerous awards and titles from time to time, including the Deming Prize, the Bombay Chamber Good Corporate Citizen Award for 2006-07 and the 21st ranking in the list of top companies of India in Fortune India 500 in 2011.
Comprising mainly of Sports Utility Vehicles (SUVs), Multi Utility Vehicles (MUVs) and compact SUVs, the fleet of Mahindra cars in India currently features a total of 15 models. While the extensive Utility Vehicle range of this auto-marque comprises of Mahindra Bolero, Mahindra KUV 100, Mahindra NuvoSport, Mahindra Quanto, Mahindra Scorpio, Mahindra Thar, Mahindra TUV 300 and Mahindra XUV500, its sedan offerings include Mahindra E Verito and Mahindra Verito and its Electric Vehicle series includes Mahindra e2o Plus and Mahindra e2o.
Other than their immense strength and unmatched reliability, a unique quality that has been found in almost every Mahindra car is that of easy affordability. With its models usually occupying the price bracket of Rs 5 - 10 lakh, M&M have always striven to ensure that its offerings are within an easy reach of the Indian common man. Of the 15 spectacular models that together constitute the Mahindra range of cars in India, Mahindra Supro is the one that comes with the smallest price tag, having been marked with Rs 4,53,742.
Although Mahindra has been known to keep its offerings in a much lower price range as compared to its rival clans, certain advanced tools and technologies do call for a bigger price tag, and that brings the most expensive Mahindra car into the picture. Made available at a price of Rs 12,42,741, Mahindra XUV500 is the M&M offspring that costs the maximum amongst all its models.
In a country like India, where fuel price hikes are a regular source of worries for the common man, fuel-efficiency plays a significant role in the decision making process of car purchase. Besides the price tag, it is the fuel-economy of a car that decides its fate in the Indian market and Mahindra, being one of the most experienced players in the game, is well aware of that fact. That's the reason why, despite being the big and brawny rides that they are, Mahindra cars have always delivered pretty decent mileage figures, Mahindra e2o Plus being the most fuel-efficient of them all. The cost of Mahindra e2o Plus has been fixed at Rs 5,46,330.
Mahindra is one of the biggest car-manufacturers of India, which means that its group of rivals is also one of the fiercest. Comprising of huge brands like Maruti Suzuki, Tata and Toyota, this group of Mahindra rivals will soon be having an even harder time competing with M&M as new models like Mahindra e2oPlus are likely to join its fleet over the coming days.
Mahindra & Mahindra Limited (M&M) is a major automaker in India. It is the flagship strategic business unit of the Mahindra Group. The company was set up in 1945 as Mahindra & Mohammed.. Later, after the partition of India, Mr. Gulam Mohammed migrated to Pakistan and became that nation's first finance minister. The company first traded steel with suppliers in England and the United States. Real business activity of M&M began by assembling complete knock down (CKD) Jeeps in 1949. the company expanded to indigenous manufacture of Jeep vehicles with a high level of local content under license from Kaiser Jeep and later American Motors (AMC).
The company completed 60 years of business in 2005. Originally awarded a contract in 1942 in India from the U.S. Willys firm for military Jeep production during WWII. This evolved into manufacturing of general-purpose utility vehicles for the Indian and other world markets in 1945, M&M first became well known as the maker of one of the original U.S. designed Jeeps in India. Mahindra continued to build the original Willys designed Jeep CJ3B in India up to present day and now has some updated designs as well.
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