Mahindra & Mahindra Limited (M&M) is a major automaker in India. It is the flagship strategic business unit of the Mahindra Group. The company was set up in 1945 as Mahindra & Mohammed.. Later, after the partition of India, Mr. Gulam Mohammed migrated to Pakistan and became that nation's first finance minister. The company first traded steel with suppliers in England and the United States. Real business activity of M&M began by assembling complete knock down (CKD) Jeeps in 1949. the company expanded to indigenous manufacture of Jeep vehicles with a high level of local content under license from Kaiser Jeep and later American Motors (AMC).
The company completed 60 years of business in 2005. Originally awarded a contract in 1942 in India from the U.S. Willys firm for military Jeep production during WWII. This evolved into manufacturing of general-purpose utility vehicles for the Indian and other world markets in 1945, M&M first became well known as the maker of one of the original U.S. designed Jeeps in India. Mahindra continued to build the original Willys designed Jeep CJ3B in India up to present day and now has some updated designs as well.
Mahindra is one of the biggest car-manufacturers of India, which means that its group of rivals is also one of the fiercest. Comprising of huge brands like Maruti Suzuki, Tata and Toyota, this group of Mahindra rivals will soon be having an even harder time competing with M&M as new models like Mahindra eKUV100, Mahindra G4 Rexton, Mahindra S 201, Mahindra U321 MPV, Mahindra XUV Aero and Mahindra XUV700 are likely to join its fleet over the coming days.
Mahindra & Mahindra - for more than 65 long years now, the name has been a synonym for strength, reliability and quality in the Indian automobile industry. From its humble beginnings as a steel trading company in 1945, the brand of Mahindra has come all the way to being the Utility Vehicle King in the present day car-market of the country. Founded in Ludhiana by brothers K. C. Mahindra and J. C. Mahindra along with Malik Ghulam Mohammed, M&M back then used to stand for 'Mahindra & Mohammed', but the name was changed to 'Mahindra & Mahindra', as we know it today, after India gained independence in 1947 and Malik Ghulam Mohammed moved to Pakistan, leaving the company in the solitary ownership of the Mahindra brothers.
The first foray of Mahindra India in the realms of automobile-manufacturing was the assembling of the famous Willys Jeep in the country, which got them widespread acclaim as the Jeep manufacturers of India. After that, the automakers never looked back and went on to further expand their footprint, reaching out not only to various other manufacturing domains but also to several overseas markets. While the headquarters of Mahindra in India are located in Mumbai, Maharashtra, its assembly plants can be found in several other parts of the world as well, including Mainland China, the United Kingdom and the United States. Same goes for its business tie-ups too, Renault SA from France and Navistar International from US being just two of the numerous foreign companies that have alliances with Mahindra. As for the exports, Mahindra cars today can be found dashing on and off the roads of innumerable countries across the globe, some of which are Australia, Malaysia and South Africa.
Besides manufacturing exceptional utility vehicles - a segment of which Mahindra has always been a key participant, the auto-giant has also shown keen interest and remarkable potential in the production of sedans, electric vehicles and two-wheelers. Having acquired the stakes of REVA Electric Car Company and Kinetic Motors, the Indian auto-major has made numerous successful ventures in the fields of electric cars, bikes and scooters. Every domain that Mahindra India has stepped into, it has reproduced nothing but top-notch quality, be it the vehicles, the pre- and after-sales services, the dealership network or the customization services. That's the reason why the company has been presented with numerous awards and titles from time to time, including the Deming Prize, the Bombay Chamber Good Corporate Citizen Award for 2006-07 and the 21st ranking in the list of top companies of India in Fortune India 500 in 2011.
Mahindra Models in India
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