The first time that a Ford car was seen dashing across the Indian roads, it was the year 1907. Named as the Model A, this was not only the first offering of the American automaker in India but was, in fact, the first car ever to exit the factories of Ford in 1903 - the same year that the Ford Motor Company was established by Henry Ford in Dearborn, Michigan. Established with the help of twelve investors, most notable of whom were John and Horace Dodge, the Ford Motor Company, within the very first decade of its launch, succeeded in acquiring world leadership in the expansion and refinement of the assembly line concept.
Over the long years of its existence, this auto-marque has been credited for a number of smart and critical automotive inventions and innovations, including the likes of the first car with safety glass windscreen in 1930, the first low priced V8 engine powered car in 1932, the first rear seat safety belts in 1956, child-proof door locks in 1957 and the seat belt reminder light in 1965. Although it has been over a century since the foundation stone for the company was laid, the Ford family has been its sole owner, which makes it one of the largest family-controlled companies in the world. Today, the name of Ford Motor Company is counted amongst not only the largest but also the most profitable companies that the world has ever seen.
In India, the production of Ford cars did not begin until 1926. After continuing its operations for about 28 years in the country, Ford India Private Limited had to shut shop due to its continuing state of loss in the domestic Indian market. However, that did not stop the manufacturer from making a return journey to the Indian shores. Joining hands with the home-grown camp of Mahindra & Mahindra Limited, the Ford Motor Company, once again, established its subsidiary in India, this time by the name of Mahindra Ford India Limited (MFIL) in October 1995. This joint venture, which began as a 50-50 partnership between the two auto-giants, soon turned into a majorly-owned, 72% to be precise, subsidiary of the American automaker and was renamed as Ford India Private Limited in March 1998. Presently, the entire stake of this Indian arm resides with the original Ford company.
Ever since Ford came back to India in 1995, it has made a total investment of over $2 billion in the company and today it ranks 6th amongst the largest carmakers of the country, after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. While its headquarters are located in Chengalpattu, Chennai, Tamil Nadu, the main production facility, which is capable of building 150,000 cars working two shifts and 200,000 with three shifts, of Ford in India is situated in Maraimalai Nagar, 45 km from Chennai. To cater to the increasing demands in the domestic market and to support its plans for expansion of engine exports, Ford India has made a massive investment of $72 million for enhancing its engine production capacity to 330,000.
Currently, the Indian wing of Ford exports 25% of its car production and 40% of its engine production, its exports list featuring not less than 35 countries of the world, including South Africa, Nepal, Mexico, Kenya, Bahrain, Angola, Bermuda, Ghana, Iraq, Liberia, Lebanon, Malawi, Madagascar, Mauritius, Nigeria, Senegal, Tanzania, UAE, Zambia and Zimbabwe. In India, the company has long since crossed the 127,000 mark and plans to step up production even further over days to come. In addition to a huge manufacturing base, Ford India has also established a widespread network of about 260 dealerships, which spans across 138 cities, covering 23 states and 3 Union Territories.
The production of Ford cars in India, after it re-entered the Indian car-bazaar, began in 1998 at the Chennai-based facility, the first locally produced model being Ford Escort, which was later succeeded by Ford Ikon in 2001. Ever since then, a number of new models have been introduced by this American brand in India, like the Endeavour and the Fiesta, and several have been discontinued as well, such as the Fusion and the Mondeo. At present, the fleet of Ford in India comprises of a total of 5 models, namely Ford Figo, Ford Aspire, Ford EcoSport, Ford Endeavour and Ford Mustang. With such spectacular models to offer, the automaker ranks amongst the strongest game-players in the Indian automobile field.
For nearly 15 years now, Ford has been a significant part of the Indian automotive industry. Over these long years, a number of marvels have exited its factories, including those that were specifically designed for the domestic buyers as well those masterpieces from its parent company's portfolio that have been an international hit. One of the most popular offerings that Ford have launched in the Indian market is the incredible hatchback, Figo. Built and priced especially for the Indian buyers, this car has been a hot favourite of the masses since 2010. Other entrants of the company have also been priced very competitively, keeping in mind the trends of the local market. At present, the model that comes bearing the smallest price tag of all the Ford offerings is Ford Figo, which costs a sum of Rs 4,73,000.
Known for the smartly branded price tags that it attaches to its cars, Ford is one of the most popular car brands of India. Presently operating in the hatchback, sedan and SUV segments, in each of which it has succeeded in carving a distinct niche for itself, this auto-major has always been able to read the trend of the Indian car-bazaar very well and hence has priced its vehicles quite aggressively. That's the reason why even the most expensive model to feature on the Ford fleet of cars - the fabulous Ford Mustang - costs its buyers not more than Rs 65,00,000 for its ownership.
For decades, the Ford Motor Company has been involved in the design, engineering and production of automobile engines, and some truly brilliant marvels of engineering have been brought forward thanks to the company's terrific efforts over all these years. The Indian wing of the company too carries the same genes in its veins and has excelled in the art of engine manufacture, providing not only India but the world as a whole with machines that can be trusted and relied upon. These engines, besides depicting qualities of high performance and impressive power, promise to return some pretty amazing mileage returns too, which makes them quite in demand especially with the mileage-obsessed Indian car buyers. Currently, the Ford car that offers the best fuel-efficiency in the entire clan is Ford Figo, which comes priced at Rs 4,73,000.
Ever since the year 1995, when Ford Motor Company made a comeback in the Indian car market, the company has invested more than $2 billion in its operations, doubled the production capacity of its plant and is in the process of setting up a new $1 billion worth state-of-the-art manufacturing plant at Sanand, Gujarat, which would add an extra 270,000 engine and 240,000 vehicle units to its annual production capacity in India. Ford India has continuously worked right from its inception to expand and strengthen its hold in the domestic market of India as well in those of other countries across the globe. Following this very aggressive expansion strategy, the automaker has decided to bring some new members on board over the days to come. These upcoming new models that are likely to join the squad of Ford in India quite soon are Ford EcoSport.
Ford Motor Company is an American multinational corporation and the world's third largest automaker based on worldwide vehicle sales.In 2007, Ford became the third-ranked automaker in US sales after General Motors and Toyota, falling from the second-ranked automaker slot for the first time in the previous 56 years. Ford was also the overall seventh-ranked American-based company in the 2007 Fortune 500 list, based on global revenues in 2006 of $160.1 billion.
Ford was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John Francis Dodge and Horace Elgin Dodge who would later found the Dodge Brothers Motor Vehicle Company. During its early years, the company produced just a few cars a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men worked on each car from components made to order by other companies
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