Datsun Motor Company, commonly known as Datsun is a global vehicle brand, which is owned by the multinational Japanese car maker, Nissan Motor Company. The company has produced some of the most popular models like Datsun 510 sedan and Datsun fairlady roadsters, which have been admired across many global car markets. This company has businesses in most parts of the world, which is said to be in close to about 190 countries. This company was first started almost a century ago in the year 1911 in Tokyo Japan and the first car model was launched in the year 1914. This highly reputed automobile company has produced many car models and has sold over a 20 million units across 190 countries across many global automobile markets. Nissan Motor Company had phased out the this car brand in the year 1986 for some reason, but eventually this brand was again revived in the year 2012 by the company. Datsun has perhaps produced some of the most affordable, lightweight, high performance yet resilient cars for all the individuals across the coutries they were sold into. Nissan Motor Company has took over the vehicle brand Datsun with a vision of “Mobility to all”. This made the company to produce some of the most attractive models for the car enthusiasts and went on to become one of the largest automobile manufacturer in the world. In the month of March 2012, Nissan Motor Company has announced the grand return of its global brand Datsun. This brand has been re-introduced to provide a sustainable motoring experience to all its customers in high growth automobile markets. This highly acclaimed company represents the 80 years of accumulated car making expertise of Japan and it is also the most important part of Nissan. After taking a re-birth in the year 2012, the company has announced that it is going to operate its businesses in the countries like Indonesia, Russia, South Africa and the Indian car market as well from the first quarter of 2014. Presently, the company has unveiled its first ever car model for the 21st century in the form of Datsun GO, which is a charming hatchback and will be placed in the entry level four wheeler segment. The company has pinned high hopes on this hatchback model lineup and according to the pictures released, this Datsun GO does look captivating with good exteriors and interiors along with impressive features and a performance packed engine as well.
The company's journey began in the year 1911 when a Japanese engineer Masujiro Hashimoto laid seeds to established the company called Kwaishinsha Co. in Toyko Japan. After several businesses transactions along with quite a few ups and downs in the year 1931, the Dat Motorcar Co was instrumental in creating the name DATSON for its new car model and later it was changed to DATSUN after Nissan's acquisition. In the year 1934, Nissan Motor Company took full control over the brand and changed the name from Datson to Datsun to honour the the sun depicted in their country's national flag. Another reason is because of the word “SON” means loss in the Japanese language, which is one of the other major reason for the change in the name. Later it went on to create some of the most affordable and high performance cars to the global market and met the aspirations of many individuals along with giving them the happiness of owning a car. Datsun was a highly popular brand in the American automobile market and most of the cars produced by Nissan used the brand name Datsun in that market. In the year 2001 Nissan has marketed its D22 pick up truck, but use of this name is restricted in Japan for that one specific model. In the year 2012, this company has been relaunched and on 15th of July 2013, the company has officially unveiled the Datsun GO hatchback model for Indian market. This four wheeler will go on sale in the year 2014 in four countries including India, Russia, South Africa as well as the Indonesian car market as well.
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