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Brought into being more than a hundred years ago, in 1911, following the joint venture between William "Billy" Durant, the founder of General Motors, and Louis Chevrolet, a race-car driver from Belgium, Chevrolet, right from its very beginning, has been a company famous for bringing world-class style and cutting-edge technology in unbelievably affordable packages. Be it the legendary "Royal Mail" roadster from 1914, which became the first Chevy to blend luxury with affordability, or the company's first 6-cylinder engine from 1929, which had all its competitors rushing back to the drawing board, or the growling "Turbo Fire" V8 racing engine from 1955, which was the original small-block engine built by this American auto-giant, or the pioneering range-extended plug-in electric vehicle Chevrolet Volt from 2011, which is presently the most fuel-efficient gasoline-driven car of the United States - every single innovation created in the factories of Chevrolet has struck the automotive world as a full-fledged revolution in itself.
It was back in the year 1912 when the "Classic Six" hit the streets of Detroit as the first Chevrolet car ever, within two years of which the illustrious Chevy "bowtie" had made its debut appearance. By the time 1917 arrived, Chevrolet had joined the General Motors clan as their low-priced brand, and in a matter of some 10 years or so, the company had topped the sales charts in US, leaving much more experienced game-players of the field way behind itself. This also happened to be the time around which the American automaker decided to set on its maiden journey to the Indian shores. With its imported models, brought to India between 1918 and 1928, having already succeeded wonderfully in charming members of various sections of the Indian society, including the uber-wealthy Maharajas, the rich lifestyle-loving Nawabs of Hyderabad, the chivalrous freedom fighters and even the simple common man, General Motors saw this as an appropriate opportunity to set up its offices in India.
With an office established in Bombay and India's first automobile assembly plant all set and ready in Sewree, General Motors India began producing Chevrolet cars in 1928 and flourished quite well in the country's car market until the socialist Indian Government policy of 1952-53 had it packing up its bags and leaving for America. After that, it wasn't until 2003 that the brand, which once had the entire nation going crazy over its glamorous and stylish rides, could make its way back to the Indian peninsula. This time arriving in the guise of Chevrolet Sales India Private Limited, Chevrolet replaced Opel, the only GM brand in India.
Today, cars branded with the GM badge can be found dashing across the roads of more than 150 countries across the globe while Chevrolet in India can be seen standing at the fifth position, after Maruti Suzuki, Hyundai, Tata and Mahindra, amidst the largest sellers of cars in the country. To carry out its massive operations across the nation, besides its headquarters in Halol and Gurgaon, Chevrolet India makes use of two hi-tech manufacturing facilities based in Halol, Gujarat and Talegaon Dabhade, Maharashtra, and a large technical center located in Bangalore. Apart from these, the company has also had a network of approximately 205 dealerships and over 200 service centers established in India, spanning across not less than 178 cities, the sheer expanse of the network itself speaking for the excellent services that Chevy customers get to take advantage of.
The operations of the reinstated Chevrolet brand might be a recent affair in India, but the extensive and versatile fleet of cars that the company has put together for the Indian audiences over this relatively short span of time is quite well-recognized and widely-accepted amongst the masses. Encompassing entry-level hatchbacks, premium hatchbacks, sedans, and even MPVs, the large squad of Chevrolet cars in India features a total strength of 8. While newer and more advanced models keep joining the team from time to time, the stars that presently make-up the Chevrolet line-up in India, in many cases with their upgraded versions, are Chevrolet Spark, Chevrolet Beat, Chevrolet Sail Hatchback, Chevrolet Enjoy and Chevrolet Sail.
Chevrolet, from the days of its very origin, has been known, appreciated and sought after for the unparalleled affordability that it so brilliantly introduces in its distinctly classy offerings. Chevrolet cars have always provided buyers a means of not having to choose between 'inexpensive' and 'rich'; they've always been a package that bundles both qualities together. That's the reason why these cars are so very popular in not only India but around the world as a whole. While no member hailing from this celebrated American auto-clan can possibly be called 'overpriced', the one that gets tagged with the smallest price figure is Chevrolet Spark, which costs its buyers a sum of just Rs 3,63,901.
The quality of always having an extremely affordable and beneficial deal for its customers has been a distinct characteristic of Chevrolet ever since the 1900s. Popular amongst the rich for their luxurious features while being admired by the Indian middle-class for their inexpensive character, Chevrolet cars in India have no shortage of fans anywhere in the country. While the long and varying line-up of Chevy cars has something for everyone, no member of its clan comes with an unreasonably marked price tag, the heftiest of them featuring a figure of Rs Chevrolet Trailblazer for 23,95,000.
When it comes to advancement in technology and brilliance of engineering, Chevrolet puts up a pretty good front. Designed to serve all sections of the society, elite and common alike, the cars manufactured by this US-based auto-major have been known to deliver some truly incredible fuel-efficiency returns and hence cut down considerably on the owners' fuel expenses, all thanks to the remarkable refinement that their engineers tend to bring about in their power-mills. With its cars presently ranking amongst the top mileage providers of the country, Chevrolet India's most fuel-efficient model on sale today is Chevrolet Beat and the price that it comes tagged with is Rs 4,00,623.
It has barely been a decade since Chevrolet came back to India, and in this short span of its existence in the Indian car-bazaar, the brand has already put together a pretty wide fleet of cars, which not only gives a large number of options for the buyers to choose from but also allows them to avail superior-class quality for much lower costs of ownership. This exceptional team of cars, which today comprises of a total of8, will soon be joined by some new and smarter members, including the likes of Chevrolet Beat Activ, Chevrolet CN100, Chevrolet Essentia and Chevrolet Spin.
Chevrolet (colloquially Chevy) is a brand of automobile, produced by General Motors (GM). It is the top selling GM marque and the best known brand of GM worldwide, with
Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a race-car driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.Chevrolet first used its
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