Zest from Tata Motors launched at Rs 4.64 lakh

Tata Motors has finally launched their much awaited compact sedan, Zest at a competitive price of Rs 4.64 lakh for the base XE petrol while the base diesel model XE starts at Rs 5.64 lakh (ex-showroom New Delhi). Tata has launched the Zest in four variants in petrol and five variants in diesel trim. With the launch of Zest, the compact sedan segment gets more fierce. Zest will get tough competition from Maruti Suzuki Swift DZire, Honda Amaze and recently launched Hyundai Xcent. 

Based on Vista's platform, the Zest features radical changes and debuts Tata's new design language – 'DESIGNEXT', new infotainment system from‘'CONNECTNEXT', and new driving experience with 'DRIVENEXT'. Tata Zest embraces segment-first 5-inch touchscreen infotainment system by Harman, F-Tronic Automated Manual Transmission (AMT) and multi-mode driving system. Turn indicators on ORVMs and 15 inch alloys come as standard! 

Speaking at the launch, Mr. Ranjit Yadav, President Passenger Vehicles Business Unit, Tata Motors, said, “We at Tata Motors are delighted to launch the much-awaited Zest. It has been engineered for global customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with performance - from the engine, to suspension & braking, the NVH or premium materials. All this has brought elegance to life in this segment. With 29 segment-first features, Zest from Tata Motors is the first all-new vehicle in the Horizonext journey with our commitment to bringing disruptive innovation to this segment of car-buyers. Both the petrol and diesel versions come with their unique segment-firsts and we are confident it will delight our consumers with its design, driving pleasure and great connectivity features.”

On the outside, the car gets projector headlamps, day-time-running-LEDs and LED taillamps. While on the inside, it features five-inch Harman touch screen infotainment system with voice inputs, USB and Bluetooth connectivity options.

Mechanically, the petrol model of Zest gets Tata motor’s latest invention 1.2 liter Revotron Turbo-charged petrol engine which produces a maximum power of 88.8bhp and peak torque of 140Nm. The engine is mated to five speed manual transmission and sports segment first multi-mode drive – SPORTS, ECO & CITY. With a push of a button, the ECU (Engine Control Unit) is re-mapped according to the pre-set settings.

The diesel model gets Fiat Multi-Jet derived 1.3-liter turbo diesel engine dubbed as Quadrajet. The diesel engine is tuned in a way to develop power in two forms 74bhp and 88.8bhp with a peak torque of 190 and 200Nm respectively. The diesel engine features VGT (Variable Geometry Turbocharger) and is mated to five speed manual transmission system and also sports a segment first F-Tronic Automated-Manual transmission.

Launch Coverage

12.30 PM: The launch is under its final preparation and in the meanwhile read what our Expert says about the Zest.

12.35 PM: Zest is pitched against the like of Maruti Suzuki Swift DZire, Honda Amaze and Hyundai Xcent. Read the full comparison here. Zest V/s Maruti Suzuki Swift DZire V/s Honda Amaze.

12.40 PM: Zest Petrol gets four variants while the Diesel model gets five variants.  

12.45 PM: Zest Petrol models gets XE, XM, XMS and XT variants while the Diesel gets XE, XM, XMA, XMS and the XT.

12.50 PM : In the diesel model, XE is powered by 74bhp engine, while the other four XM, XMA, XMS and the XT are powered by 88.8bhp engine. The diesel engine also features AMT- First in Segment.

12.55PM: Zest gets 15 inch Alloy Wheels as standard across all the variants. 

12.58 PM: Zest embraces six exciting colour options: platinum silver, sky grey, buzz blue, dune beige, pristine white and venetian red.

1.02 PM: Dr. Timothy Leverton, President and Head, Advanced and Product Engineering said that Tata Zest is developed in 11 centers in five countries from past one year. 

1.04 PM: ORVMs with side blinker is standard on all the variants.

1.10 PM: Pratap Bose Head Designing of Tata Motors is now on the stage. 

1.11 PM: The car embraces, best in class interior space and fully automatic A/c with controls on touchscreen. 

1.12 PM: Zest gets ePAS, which is a speed sensitive electronic power steering.  

1.20 PM: Mr Girish Wagh, Senior  Vice President, talks about DiverNext and ConnectNext.

1.22 PM: And the Tata Zest is on the Stage. The prices will be announced soon

1.25 PM: According to the Tata Motors, XMS variant is the most affordable and economic model which gets ABS and airbags.

Click to Get Zest On Road Price