The stylish and extremely sturdy Volvo is all set to be all more stylish. Volvo Cars were announced as the 'Official Car Partner' of the Lakme Fashion Week. They will enter the fashionista with Ritu Beri, one of the biggest names of this industry. The theme “Designed Around You” will be exhibited by these “Icons of Luxury”. Volvo cars would showcase their products on the ramp of Fashion Week and flaunt their state of art technology and design. Along with their presence on the ramp, Volvo will also serve as the means of transportation for the participants and the officials.
Thomas Ernberg, MD Volvo Auto India stated their joy on being able to partner with the biggest fashion festival in India. Further he added that this would help Volvo showcase their style and class with sophistication. Volvo cars is set to exhibit fashion through a completely fresh outlook. Also, the excitement of the manufacturers is also because, with this partnership Volvo will get a chance to converse with the consumers at a ground level. Volvo cars are relatively lesser known in the Indian market and therefore this collaboration might prove very fruitful in establishing the brand name. The offerings from Volvo in India, currently consist of Volvo S60, Volvo S80, Volvo XC 60 and Volvo XC 90. Joining the league soon would be the Volvo S90.