Toyota Motor Corp has registered a drop of 31% in net profit for the FY 2011-12. The fall was not something unexpected as Toyota fought with the slew of natural disasters like earthquake and tsunami at its homeland Japan and the floods in Thailand that hampered its production. Toyota had to recall over 10 million vehicles during the year 2009 and 2010, which put a dent in the pristine image of the car brand. The world's largest car maker, Toyota known for its quality and dependability lost its ace position to American auto major General Motors while other auto majors also grew hopeful. Those natural disaster days are gone and Toyota is back on its feet.
Profit figures have propelled along with the production in the last quarter of FY 2012 that is not all the market has projected a jump in profits of about 168% in the coming year. If this turns true, it will be a five-year high for brand Toyota on the global front. Market evangelist feels that the Japanese brand armament of Toyota hybrids, compact cars and sedans is equipped to face the auto war in Japan and US along with European market which account for the two-thirds global sales. The concentration however should be in markets like China and other emerging economies of the world Brazil ,Russia and India- the fast pacing auto markets of the world where the rivals like Volkswagen and Hyundai have a deeper penetration as compared to Toyota.
