Toyota India Introduces Online Sale of Genuine Spare Parts & Accessories

Toyota Kirloskar Motor becomes the first automaker in India to introduce online sale of genuine spare parts

Toyota has launched online retails of its genuine spare parts and accessories, this is the very first initiative by any auto manufacturer in the country. The aim is to deliver Toyota genuine spare parts and accessories at the customer’s doorstep. According to the company, in the first phase of launch, this service will be available in Bangalore and later will be expanded to other cities. 

Initially around 400 Toyota genuine spare parts such as brake pads, clutch plates, wiper blades, oil filters, air filters in addition to around 30 Toyota genuine accessories will be sold through the online channel by the parts distributors. The key USPs of this portal is ease of finding a part with varied & extensive search options, multiple checkpoints to choose the right parts and selecting the nearest Toyota authorized dealer/distributor for delivery of spare parts or accessories. They have also incorporated the basic parts fitment instruction manual for key parts which can be viewed by customers who have purchased the spare parts.

Check the portal - www.toyotapartsconnect.in  

Commenting on the announcement, Mr. Shekar Viswanathan – Vice Chairman & Whole-time Director said, “We are very keen to spearhead this unique initiative of launching the digital platform for our customers, which is a first of its kind in the industry. This additional distribution channel reinforces our commitment towards being the leader in customer satisfaction and safety therefore enhancing our customer delight. Indian digital commerce is growing at a fast pace with the rapid penetration of internet access and increasing shift to smartphones, tablets & laptops. Toyota strongly believes in bringing newness to its products & services continuously incorporating customer feedback and addressing the changing customer requirements. In the first phase, customers across Bangalore will now be able to shop for all their Toyota car and care needs with ease and convenience of the digital platform.  We will be expanding this to the other cities in due course.”