We recently covered a feature about how car manufacturers are getting more and more consumer centric with their approach. One such manufacturer is Toyota with their Waku Doki campaign, which is being endorsed by the Indian youth icon, Virat Kohli. Today the manufacturer has taken the consumer focus to another level forward by announcing their Waku-Doki Q Service Campaign.
This campaign will run from 16th July to 15th September, 2012. Under this campaign the Toyota customers will be eligible for 20 point check up for the monsoon season which will be free of cost. They will also be able to avail offers which will include the Toyota Protect Insurance, Toyota Genuine Accessories in addition to Service packages in parts, tyre, battery etc. According to Sandeep Singh, the Deputy MD, Sales and Marketing, Toyota Kirloskar Motor Private Limited, with the ‘Waku Doki Q Service Campaign’ they are trying to add a one stop shop experience for their customers and also enhance the road worthiness and customer safety during rainy season.
Toyota has their world renowned Fortuner, Etios and India’s favorite Toyota Innova in their kitty. With their new initiative of moving closer to the consumer at the ground level and indulging them into a conversation with the brand, with the Waku Doki campaign, Toyota is sure to gain further ground and attention of the Indian market on the whole.