The launch of the much awaited SUV Tata Safari Storme has once again been delayed, there were rumours around that the launch would take place in the month of July. But when we contacted to our sources at Tata Motors, they made it clear that the Storme will not launch any time before festive season. When we further asked about the reasons behind changing the launch plans repeatedly, they indicated that the preparation is still incomplete and they want to ensure that the Tata personnel are adequately trained to handle the customer expectations and queries.
Tata Motors is looking for the best time to bring in the Storme, and who can deny that no other time can be better than the Indian festive season, Diwali, so that could be one more reason behind the frequent change in the launch dates. The expected price of the coming Tata Safari Storme will be between Rs. 8-11 lakhs, the closest competitor of this SUV will be upcoming Renault Duster, Ford EcoSport and Mahindra Scorpio. Although it doesn't fall in the competition with Mahindra XUV500, but it will surely affect the sales number.