The car maker from Czech Republic, Skoda is pulling out all the stops to emerge as a bigger player of the Indian car market than it already is. There is no possible advertising medium that this company is not exploiting to grab some serious eyeballs; it’s like Skoda ads are getting omnipotent right from television to facebook, youtube, twitter and even IPL. For e.g. a tweet of Skoda Superb goes like this - “Ever experienced ‘That SUPERB moment of achieving your ambition’! Share with us using #superb and win exciting SKODA goodies’.
Since the Indian population is practically glued to their much-adored TV screens Skoda grabbed the first opportunity, it got and cashed it by officially supporting the newfangled show ‘Satyamev Jayate; which is being hosted by the Bollywood heartthrob Amir Khan. Since every life is precious the company is also pretty high on the safety of its customers and has arranged for a safe drive to their homes; one such ad says “The party never stops when you are watching your favorite team in action at a pub with your friends. Please DON’T DRINK AND DRIVE, enjoy the match and be rest assured for your safety with SKODA. Book our chauffeur for the 8pm match and be driven home safely in your SKODA.”
Since the IPL (Indian Premier League) season 5 is on the all time high, the chauffeur driven Skoda cars are being made available to the fans for a stress-free pickup from their favorite hangout where they are enjoying the match with family and friends. Most of the pickup facilities are extended to the residents of Mumbai only with some terms and conditions of course. The official channel of Skoda India on biggest broadcasting site of the web world, Youtube the number of views have crossed the 500,000 mark and the company appreciates all the viewers and fans for their support.
Skoda is bagging a lot of support and viewership on its posts on Facebook, which is the biggest social network in the world and at the same time General Motors has decided against continuing its advertisements on Facebook. GM thinks that these ads do not help, but the irony of the situation is, a thing can work so much in favor of one company and not so much for the other; this situation however leaves an open-ended question that, is it the medium that is not effective or is it the company that is not utilizing it right?