The auto maker from the Czech Republic, Skoda is eyeing to enhance its foothold in India and to serve this purpose the company is coming up with more attractive strategies to woo customers. Skoda has officially launched today a cut-price variant of its flagship sedan Superb to increase the customer base of this sedan. The price of Skoda Superb Ambition petrol start at Rs. 17.66 lakh (ex-showroom Mumbai) and the price of Skoda Superb Ambition diesel start at Rs. 22.07 lakh (ex-showroom Mumbai). The cut-price Ambition variant is expected to come forth as one the most affordable cars in its segment. Post the launch; Skoda India has revealed its intensions on introducing an appealing zero percent finance scheme for its sedans Superb and Laura.
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Under this finance scheme, the in-house financial arm of the company will be offering the vehicle loan. The company is expected to begin the advertising of this zero percent finance scheme soon. Initially, only the prospective customers of Skoda Superb are going to be benefited by this new scheme and few days later the scheme would be opened for the customers of selected variants of Skoda Laura. The current model line-up of Skoda in India includes the Skoda Superb, the Skoda Rapid and the Skoda Laura sedans, the Skoda Yeti SUV, the Skoda Fabia hatchback. Skoda has also announced the launch of the 2014 Skoda Fabia hatchback. The 2014 version of Fabia will not be a mere facelift; the car will be a brand new model with an upgraded engine configuration, platform and design.