Skoda India is constantly in news, first with the launch of the cut-price Ambition variant of Skoda Superb, then the zero percent finance scheme for Superb and Laura and now it has announced its esteemed affiliation with the upcoming television show hosted by Aamir Khan. The show 'Satyamev Jayate' is the television debut of superstar Aamir Khan and will be aired on several channels of the Star Network. As anticipated by the Star Network, the show is going to attract a viewership of more than 400 million across the country. Skoda Auto India’s move of officially partnering with Satyamev Jayate is more like a publicity stunt to grab the eyeballs of millions of viewers across the country. The show will be aired in multiple regional languages of India and Skoda India is sure to benefit with this partnership because of the huge scope of the show and fan base of Aamir Khan.
Skoda India also claims to put across its core values through this show. According to Mr. Kamal Basu, Marketing Head of Skoda Auto India, the company takes immense pride and delight in this association with Satyamev Jayate, this show is going to connect to the Indians through its content and contemporary relevance. Mr. Basu also mentioned that, the company has been present in India for over 10 years and this seems to be the perfect time for strengthening its foothold in India by acquainting the Indian citizen with the core values of the company and fortifying its bond with them. Owing to the fan base of Aamir Khan and its debut in the TV world in addition to the country-wide network strength of Star TV, the company is likely to get benefited. In the words of Gayatri Yadav, EVP - Marketing of Star Network, this show is a visionary show that would live up to Star’s vision of ‘Inspiring a Billion Imaginations’ with its stimulating, absorbing and distinguished content. Going live on Sunday 6th May at 11 am and hosted by Aamir Khan (his first TV appearance), this show is going to be telecasted simultaneously in multiple languages across the entire country.