Shell launches revolutionary oil in India Shell Helix Ultra with PurePlus Technology

Modified On Sep 10, 2014 05:19 PM By Raunak

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Shell Lubricants India has launched new motor oil in India - Shell Helix Ultra with Shell PurePlus Technology. The engine oil is manufactured using state of the art Gas-to-Liquid (GTL) process. This process converts natural gas into a crystal-clear base oil with virtually none of the impurities which are found in crude oil. Making it the most refined and advanced synthetic motor in Shell's portfolio. This revolutionary synthetic base oil delivers higher levels of cleansing and protection.

Shell launches revolutionary oil in India– Shell Helix Ultra with PurePlus Technology

Nitin Prasad, Managing Director, Shell Lubricants India, commented on the launch, “We are proud to bring the revolutionary Gas-to-Liquid (GTL) technology to India. Developed through decades of research and development at Shell’s laboratories all over the world, the technology harnesses the power of gas to produce the next generation motor oils. In India, where the market is fast evolving towards synthetic products, we believe the time is right to introduce this innovation through our motor oils.

How it is manufactured - Shell Helix Ultra PurePlus Technology

  • The new oil is manufactured at Shell's Pearl Plant in Qatar in partnership between Shell and Qatar Petroleum.
  • The process starts with the extraction of natural gas from world largest natural gas field - Qatar's North Field.
  • In the gasifier, methane is reacted with the pure oxygen to generate synthesis gas.
  • Then the synthesis gas enters into the reactor in the facility. What reactor does is, it rearranges the chains of hydrocarbons making it to transfer into a liquid base oil, free from all the impurities.

Shell launches revolutionary oil in India– Shell Helix Ultra with PurePlus Technology

“All of our motor oils undergo rigorous testing to ensure they meet all major international industry and vehicle manufacturer standards. We strongly believe that a hero product needs to be - distinctive, differentiated and defensible. We believe the PurePlus technology will add credibility to a brilliant story waiting to be told. It will redefine the premium synthetic category,” said Leo Kin Mun, Lubricants Technology Manager, Shell Global Solutions.

“More and more engine makers are now recommending fully synthetic motor oil because it provides better cleansing and engine protection through a wider range of conditions. In addition to enhanced cleansing, Shell Helix Ultra provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. With Shell PurePlus Technology, we are confident that no other engine oil can keep engine closer to factory clean”, said Akhil Jha, Vice President, Technical (Lubricants), Shell India Markets Pvt. Ltd.

“Shell Helix Ultra with PurePlus Technology is designed to clean and protect the engine and to help keep it closer to factory clean for longer. We are thrilled to bring this revolutionary technology to India which has put us on the frontier of lubricants innovation. We have received OEM approvals from Maruti Suzuki, Hyundai, Ford, Nissan and General Motors (Chrysler included) in India for this product that makes it even more credible for our customers, while for our consumes, this means they can enjoy the very best performance from their vehicle”, said Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India.

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