Nissan jumps 9 positions in Interbrand list of Best Global Brands for 2014

According to Interbrand, the Japanese car brand Nissan is named as one of the world's most valuable brands for 2014. The automaker’s value increased by 23 per cent to $7.623 billion. The company ranked 56th in Interbrand ranking system, up from 65th place last year. In June, Nissan was named as one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report. With Nissan LEAF, the automaker moved up one spot thereby making it the global leader in Zero Emissions mobility.

Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy said, “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth." He further added, “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

Interbrand's annual report on the world's most valuable brands is study under which the agency looks at the ongoing investment and management of the brand as a business asset. Interbrand also takes account of financial performance, the role of brand in the purchase decision process, and the strength of the brand.

Interbrand also considered Nissan’s recent launches of the Qashqai, Murano and Rogue as a demonstration of the brand’s “Innovation and Excitement for Everyone” positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.