The ThinkBlue Campaign of the German auto maker, Volkswagen gets a new and strong support in the face of the Bollywood heart-throb Neil Nitin Mukesh who is going to continue supporting this noble campaign for the next one year. Neil’s affection and attention toward healthy environment is pretty much evident from the fact that he was spotted at Volkswagen India pavilion earlier this year at the Auto Expo held in New Delhi. This talented actor was present at the VW stands in order to spread awareness among the crowd about the indispensable need of a greener and cleaner environment and also planting a sapling at home in an attempt to achieve that aim. In order to honor the support of the actor Neil Nitin Mukesh, the company presented him a new Volkswagen Passat BlueMotion sedan.
The ThinkBlue Campaign from the minds of Volkswagen group serves three major objectives; first, launching of environment friendly solutions, second, changing the behavior at individual behavior, third, environment friendly initiatives. With this initiative of spreading awareness, the company is looking forward at changing the mindset of the customers toward the environment which really needs a repair at present. Volkswagen is committed to introducing clean, efficient and environment friendly cars with the help of BlueMotion Technologies. Under these technologies fall efficient advances in the field of automotives such as energy recuperation, optimized aerodynamics, start-stop system. All these are targeted at bringing out new Volkswagen cars with better efficiency and minimal carbon emissions.
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