MINI showcased its product line up at the 2012 Indonesia International Motor Show (IIMS) on 21st September in Jakarta, which attracted most people available there.During the 10-day show, MINI presents four of its models, consisting of two Special Editions – the MINI Bayswater and MINI Cabrio Highgate – along with the MINI Coupé with John Cooper Works Tuning Kit and MINI Cooper Countryman. “In less than a year, MINI has gained huge popularity and recognition in Indonesia. The brand has established itself as a symbol of urban driving fun and an essential part of mobile lifestyle," said Ramesh Divyanathan, President Director of BMW Group Indonesia.
"By offering a unique lifestyle and high degree of individuality, MINI has won our customers' hearts. During the first eight months of 2012, we are pleased to say that this world renowned brand has delivered 229 units to owners. The favorite model is the MINI Hatchback, followed by MINI Countryman and MINI Cabrio.” Visitors to IIMS 2012 will have the opportunity to enjoy the authentic MINI brand experience, and also explore more than a million possible combinations to accessorize the MINI to fit their individual taste and character at the specially-prepared customization corner. MINI Connected is one of the standouts for today's mobile lifestyle. MINI Connected gives Apple iPhone users access to innovative functions designed to enhance driving fun, entertainment and social networking. In taking the lead in the intelligent link-up of the car with the outside world, MINI allows users to send posts while on the move via online social networks Facebook and Twitter.
With the Dynamic Music function, meanwhile, every journey in the MINI can be enjoyed to the soundtrack of specially arranged songs, whose rhythm and sound volume adjust to the driving style at any one time. MINI Connected shows a different side to the MINI driving experience through its MINIMALISM Analyser, which teaches the driver how to get the best mileage from the MINI. Adding to the fun is an online global competition system based on the score from each journey. MINI Connected also offers its latest feature, additional to the current web radio function, of a customizable personal Internet radio through its cooperation with Aupeo!. MINI owners can directly access Aupeo! behind the wheel through MINI Connected. The John Cooper Works corner symbolizes the gokart handling characteristics of the brand. Apart from ordering the factory-built John Cooper Works models, existing customers can also upgrade their Cooper S with various body kits, tuning kits, and engine upgrades to get closer to the John Cooper Works experience.