McLaren Automotive has received 2 awards for the McLaren 12C supercar namely; the 'Car of the Year' and 'Best Supercar' at the 2012 Middle East Motor Awards. A jury panel of consisting of the regions top automotive experts across 17 categories rated the 12C ahead of almost 50 other top car models. This is the very first time a McLaren model was entered into the Middle East Motor Awards.
Speaking at the awards ceremony, organiser Saif Al Midfa, Director General of Expo Centre Sharjah: “The 12C is a clear winner for ‘Car of the Year’. McLaren’s debut model is a stunning car and worthy of making the ultimate wish list for any automotive fan.”
Mark Harrison, Regional Director for Middle East and Africa said: “To win ‘Best Supercar’ in the Middle East is an amazing achievement coming in our very first full year as a luxury sports car manufacturer. But to win the overall ‘Car of the Year’ title is unbelievable. It is a great reward for all the skilled and passionate designers and engineers back at McLaren and our retail partners in the region who have worked incredibly hard to launch the brand. But the real winners, I believe, are our first customers. They are driving the Middle East’s ‘Car of the Year’.”
The McLaren 12C was launched in the Middle East in November, 2011 and has since then achieved sales of 1,000 plus units worldwide and 100 plus in the Middle East.