Hyundai HND-9 Concept Unveiled at 2013 Seoul Motor Show

After revealing the images of the new HND-9 Concept car a week back, Hyundai has now unveiled the car officially at the 2013 Seoul Motor Show Korea. As the name suggests, the HND-9 is the ninth concept from Hyundai Namynag Design Centre in Korea. The ‘HND-9’ represents an evolution of Hyundai’s fluidic sculpture design philosophy.

The ninth concept model developed by Hyundai Motor Group’s R&D Center in Namyang, Korea, the HND-9 features sophisticated details in every design element, reinforcing a premium look. The vehicle, with its dramatic, long hood and wheelbase, has an overall length of 4,695mm, width of 1,890mm and height of 1,340mm with a 2,860mm wheelbase. Equipped with 3.3-liter turbo GDi engine and 8-speed auto transmission, HND-9 delivers a maximum output of 365bhp, while its exterior design exudes a befitting image of the powerful performance.

“HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai Design Center. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.” The concept was unveiled at the 2013 Seoul Motor Show.

Based on the spiral sculpture concept - derived from Hyundai’s Fluidic Sculpture design philosophy - dynamic and distinctive spiral-shaped metal lines frame the entire interior in a speedy and rhythmical way, creating a unique layout.

The seats are made of sporty yet luxurious mesh, and depending on which angle they are seen from, they project different colors, exuding elegance and mystique. The driver-oriented, high-tech interface is modeled after a cockpit, offering both improved functionality and aesthetics, optimized for dynamic driving.

Including its world-premiere concept, Hyundai exhibits a total of 30 cars and 11 new technologies in 10 specialized zones, including displays for children. Hyundai’s booth, the largest at the show, is based on a theme called ‘Brilliant Moment O.’ The letter ‘O’ represents both Hyundai’s will to strengthen its basics (zero) and its communication with customers (circle).

Furthermore, as part of the company’s continued efforts to realize its ‘Modern Premium’ values, Hyundai introduced a variety of both internal and external collaboration projects. Namely, the ‘i40 Art Car,’ ‘My Baby’ project and ‘Equus by Hermes’ concept car showcase Hyundai’s brand enhancement efforts through design.

“Hyundai Motor has come a long way. However, we will not rest on our laurels, but continue putting forth our utmost efforts to deliver Hyundai’s unique ‘Modern Premium’ values to more customers,” said Choong Ho Kim, President and CEO of Hyundai Motor.