As per the J.D. Power Asia Pacific Reports, Honda ranks the highest in Satisfying Customers with the New-Vehicle Sales Experience in India among 12 brands studied. Closely following behind was Hyundai and Maruti Suzuki. Mahindra on the other hand achieved a 17 point rise from last year and is the most improved make.
Mohit Arora, executive director at J.D. Power Asia Pacific, Singapore said that Mahindra customers had indicated a great sensitivity towards convenience of delivery time by the network. Improved performance on explanations at the time of delivery is also one of the major factors that have contributed to Mahindra’s ability to provide for customer satisfaction and delivering enhanced buying experience.
Further, the J.D. Power Asia Pacific 2012 India Sales Satisfaction Index (SSI) StudySM also mentions that the average number of months of income required to purchase a small car in India, 10 months, has remained unchanged during the past five years. Mohit Arora commented on this saying that the automakers in India have been striving to offer high value to their customers, resulting to greater choices for them. He further added that the increase in average household income and preferences for better styling and features have resulted for the unchanged owner’s income stretch.
To noone’s surprise the study also confirmed that the high petrol prices are driving customers towards diesel vehicles and nearly 43% consumers are shifting towards it, which is an 11% rise since last year.
