Indian market is all ready for its winter's nap after having bumper sales during the festive sales, most of the buyers have already bought thier dream cars on auspcious occaisions during 2 month long festive season. But like always, a steep fall in the sales is quite appreant, so to attract buyers in this not so happening period, automakers announce heavy discounts on their cars and Ford India is not so different. To lure buyers they have announced the “Midnight Sale” day on 5th December, which is their regular sales campaign. The Midnight Sale is a day, when Ford announces heavy discounts on its all cars.
The 'Midnight Sale' day starts from early in the morning at 8:00 am until midnight on all the ford dealerships across the country. Except the discounts, Ford dealerships also run contests, magic shows and games to entertain the buyers and their families.This is the second 'Midnight Sales' of the year as they already organised it on 13th May, 2012. After having an average festive season, Ford is hoping escalation in sales by organizing the event, which in the past benefited them. The 'Midnigh Sales' offers discounts across the Ford's range in India including the Figo, Fiesta, Classic and Endeavour. Except the Endeavour, all these cars are available with both petrol and diesel versions. Ford Figo has recently recieved the facelift, which has helped the best selling Ford car in India get even better, while the Ford Endeavour's facelift has been delayed and these are the cars, which are getting buyers most and least attention respectively.
HighLights of Ford December 'Midnight Sale'
Ford will offer benefits of up to Rs. 81,000 during the upcoming sale.
Benefit on new Ford Figo – Rs. 25,500
Benefit on Ford Classic – Rs. 34,500
Benefit on Ford Fiesta – Rs. 72,000
Benefit on Ford Endeavour – Rs. 81,000
Other than the discount offers, car buyers will also get an assured gift worth upto Rs. 3.5 crore. Along with this Ford India is also offering special incentives to Corporates, Government officials, Chartered Accountants, NRIs, Doctors, Insurance companies, Teachers, and Defence (Servicing & Ex-servicemen) personnel.