Dacia, the subsidiary brand of the Romanian car manufacturer Renault proclaimed that the sales of of its SUV Duster have surpassed the 3 lakh unit milestone across the world. Renault Duster's initial target audience for the European market were the so-called status conscious opulent class, and the SUV was beyond reach of the middle class European. Dacia has used the tried and tested components from its parent company Renault, to build the SUV Duster; it is based on Renault’s B-Platform that has churned out many models for the Renault-Nissan JV like Clio, Modus, Logan etc.
It helped Dacia to keep the cost low and earn a profit as its entire product line is based on Renault’s platform and the low cost brand Dacia is the perfect example of using the top-hats components and make an affordable products with them. Duster presently running on roads today have both Dacial emblem as well as Renault’s diamond long, to be precise only 265k units have Dacia’s badging.
Renault is going to amplify Duster’s presence in the auto world with it’s introduction in the UK and Indian car market this year. Indian market will get the Renault badged Duster while the RHD variant assembled in Renault’s Chennai facility will be exported to UK. Renault has invested 290 million Euros in the production of Dacia Duster which was designed at Pitesti in Romania.
