Datsun, the low cost brand that was recently resurrected by Nissan, will roll out a low cost hatchback in the Indian car market to sway the market leader Maruti Alto K10,Hyundai Eon and Chevrolet Spark.The initial production of this low cost car will be done at the Nissan’s factory at Oragadam on the outskirts of Chennai,in the mean while Nissan is going to build a new facility for Datsun. Nissan officials said that the company is going for a mass production under the Datsun label, the brand is aimed at the emerging nations of the world like India, Russia and Indonesia. The brand went dead in the year 1981 and was revived this year by Nissan. Takayuki Ishida, the new MD and CEO of Nissan's Indian operations stated that the Datsun brand cars will be rolled out in the latter half of 2014 and the low cost cars will be unveiled at the Delhi Auto Expo.
As for the cost of the cars, it is expected to be in the range of Rs.2-4 lakh. And looking at the market trend in India, the company also mulls to produce a diesel engine to power the hatchback. Apart from Nissan which is going to develop the low cost car, Datsun is looking forward for support from the car makers outside the JV for technology and in keeping the cost low. Research and Development of these low cost cars will be done in India as well as Japan. In India the some components of interiors and exteriors will be developed whereas the platform development work will be done in Japan. The most crucial part in the whole thing is the investment for the Datsun brand, though the company officials declined to name a figure. Apparently Nissan has already invested Rs.3,000 crore in India, and besides the low cost car, Nissan is mulling to launch a series of cars under Datsun label. After the official launch of Datsun brand, Nissan is going to split the ratio of 50:50 i.e . half of the volume will come from Datsun and half from Nissan.
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