Datsun on-Do unveiled in Russia; India on Cards?

Published On Apr 04, 2014 11:24 PM By Rajpal

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Datsun, the low cost brand of leading Japanese manufacturer Nissan, one of the oldest names in motoring history, finally stepped in the Russian market with its new offering Datsun on-DO. The on-DO is a four-door, five-seat roomy family sedan (L 4337 mm / W 1700 mm / H 1500 mm) with a class-leading trunk capacity of 530L. The on-DO gets its power from the proven and potent 1.6-litre, petrol engine, which generates a pick power of 87 bhp.

Datsun on-DO

Carlos Ghosn, Nissan Motor President and CEO, said when introducing the brand: “Today, Russia is our company’s 5th largest market in the world.  In the next three years, we are aiming to triple our sales here – with the goal of doubling market share.  And we expect the Datsun brand to contribute as much as one third of total sales. By drawing on our company’s 80 years of manufacturing and technical expertise – and by leveraging the engineering skills, market knowledge, and production capabilities of our Alliance partner, AVTOVAZ – we will deliver a Datsun line-up for the 21st century.  And these cars will be fully in touch with the needs and preferences of Russian drivers”.

Datsun On-DO Exteriors

Styling of the Datsun on-DO was completed in Japan at the company’s advanced Global Design Center. The vehicle’s development and engineering was carried out in Russia by an international team of engineers at AVTOVAZ, backed by the full quality and technical assurance that comes with every product from the Nissan Motor Corporation. The mix of global and local inputs means the car’s modern and distinctive looks and performance are complemented by a base DNA perfectly suited to the Russia’s driving and climatic conditions.

Datsun On-DO Sedan

The prices haven’t been announced yet, however the car will be priced below 4 lakh Roubles (Rs. 6.80 Lakh), detailed prices will be announced closer to the start of sales. Company said the sales of the car will start in the summer of 2014 and the car will initially be sold through a network of 25 fully-branded dealerships supported by Nissan dealer investors. Located in key regions, they will be joined by further 75 outlets over the next two years. Datsun on-DO will be produced locally in Russia at the AVTOVAZ plant in Togliatti.

Datsun On-DO Interiors

“In markets where Datsun has been introduced so far, the brand represents modern, attractive, practical and reliable new cars as symbols of freedom and of a newly-found status. The Datsun models are new, no-compromise designs that bring modern levels of engineering, styling and ability within the reach of a new generation of car buyers,” said Vincent Cobee, Corporate vice president and Global Head of Datsun.

Datsun On-DO Boot Space

“We have thoroughly researched our customers’ needs and aspirations and worked hard to develop cars that are well adapted to the local environment in each market where they will be offered. The result is Datsun models which will bring a refreshing combination of accessible, reliable and enjoyable car ownership attributes to a new generation of up-and-coming customers, whom we call ‘risers,” continued Cobee.

Datsun On-DO Front Fascia

As Datsun already started its operations in India and selling the hatchback Datsun GO, there is a possibility on a later stage; Datsun might launch the on-DO in the Indian market as well. The on-Do will be placed in the C-segment sedans, where it will be competing with likes of Fiat Linea and Toyota Etios.

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