CEAT and Mahindra Adventure bring the Monastery Escape

CEAT, the prominent company in tyre manufacturing, in collaboration with Mahindra Adventure today launched an exciting new campaign on the Digital medium. The tyre maker is sponsoring Monastery Escape from Mahindra Adventure and the winners will be touring the scenic beauty of Leh and Kashmir. The contest invites travel enthusiasts to bring out the adventure in them by sharing their travel experience. The best two entries will get a chance to be a part of CEAT adventure.  All they have to do is click some beautiful pictures, shoot some videos and share their experience. The road trip will begin from 9th August from Srinagar and will end on 18th August in Delhi.

The great Monastery Escape will start from the Srinagar valley stretching all the way to Leh by crossing Zojila pass. The group will spend few days in Leh and then they'll continue the adventurous journey to Pangong Tso and Nubra valley (Land of Two Humped Camels). The winners will also experience the camping adventure at Sarchu before resuming their journey to Jispa. After crossing the Solang Valley and Rohtang Pass, the winners will reach Manali before heading back to Delhi, where their journey will end.

Nitish Bajaj, VP, Marketing, CEAT, said, “Digital engagement with the travel enthusiasts has been an essential area of focus for CEAT. The contest perfectly represents the passion for adventures and delivers the experience of riding in challenging terrains on CEAT tyres.”

Interested candidates can send their entries at http://www.ceat.com/ceatadventure/, latest by July 31st, 2014.  The contest entries will be displayed in the gallery section of the microsite.

According to the CEAT, participants must follow CEAT on twitter @CEAT_TyresIndia and “like” the Facebook page titled CEAT Tyres India.  The contest action can be discovered using #CEATadventure.