BMW Pininfarina that released some teaser images of the Pininfarina Gran Lusso Coupe concept a few days back, unveiled the concept at the Ville d'Este concours in Italy last weekend. If rumours are to be believed, this concept could provide the design inspiration to the return of the BMW 8-Series.
The BMW Pininfarina Gran Lusso Coupe is a one-off and represents the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class – typically BMW while sporting the distinctive signature of Pininfarina.
With the BMW Pininfarina Gran Lusso Coupe, the BMW Design team took up exclusive design aspects such as luxury and elegance and fed them into a creative exchange with long-established specialist car designer and manufacturer Pininfarina. In this elaborately created one-off, the renowned companies BMW Group and Pininfarina joined forces to bring an idea to fruition: “The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”
“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”