BMW is one of the finest, preeminent and high-bred car manufacturers of the world and their story is no different in India. Once again against all odds and silencing all critics, BMW India proves to be the ‘No1. Luxury Car Brand’ in sales for 2012(January to June) as well as the ‘Most Valuable Global Car Brand’, 2012.
They are where they are because their vehicles are just not simply one of the best in terms of styling, comfort and performance but also because each drive in a BMW car is an experience in itself and as BMW puts it, they create automobiles not just to deliver mobility at its best but focus on delivering the most wonderful and human of all feelings, ‘Joy’... We couldn’t agree more. The company has been introducing new models for all their series that they have in the market every now and then.
This helps them keep the entire series upgraded and 'new'. For instance, first came in the 3-series sedan then followed coupe, convertible, station wagon and sports hatch. Following the same trend, BMW India is now coming with their upgraded BMW 3-series and bringing in its Sport and Luxury trims on 27th of this month. With this strategy they keep their cars upgraded, new and more meaningful according to the market by adapting to the changes that are prevalent in the market. BMW India has various lines of cars; 3-series, 5-series, the Zline, X-series etc.