The luxury car-maker from Germany, Audi AG has gradually risen to the second position in the luxury car market of India and has been witnessing a great demand of its products here. In order to meet this increasing demand and emerge as the number one luxury car brand of India, Audi is planning on increasing its production capacity by 50 percent. Audi plans to achieve this aim of increasing the production capacity at its Aurangabad facility by adding a second shift. Last year, Audi India rolled out 6,000 units and this year the company plans on releasing 9,000 units of its luxury enriched cars. It is due to these impressive figures achieved last year and the first quarter of 2012 that has made Audi to beat the Mercedes Benz and emerge as the second best brand selling luxury cars in India.
The first position was bagged by BMW which was only 100 units ahead of Audi India. Audi India wishes to take over the top most position from BMW and started working towards this goal. Audi has today launched the revamped version of the Audi A4 sedan at a base price of Rs. 27.33 lakh (ex-showroom Maharashtra) and is soon going to roll out the much awaited Q3 crossover. Since the government has hiked the customs duty on cars imported as CBUs by 15 percent in the Union budget 2012-13, assembling a car locally makes more sense and therefore Audi is planning on assembling the highly acclaimed Audi Q7 and some other models in India which in turn would benefit both the company and the customers.