Audi India continues exceptional sales performance in September 2011

Audi, the German luxury car manufacturer, posted a solid performance in September 2011 with a sale of 555 cars, thus recording an impressive growth of 84 percent (September 2010: 302 cars). The luxury carmaker’s sales figure from January to September 2011 (YTD) stood at 4210 cars, a growth of 93 percent over the same period last year (January – September 2010: 2178 cars). “We attribute this phenomenal growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. We launched six class-defining models this year and are focused at strengthening our dealership network not only in metros, but also in tier II & tier III cities.

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We recently inaugurated Audi Surat, our second showroom in Gujarat, and plan to expand our network from the current 14 centres to 25 locations by end of 2012. Our flagship, the Audi A8L, which was launched early this year, received an overwhelming response, as expected, and we are confident that it will continue to set benchmarks in automotive excellence like it has been doing the world over. We strengthened our ‘A’ range of limousines with the launch of our design marvel, the Audi A7 Sportback in May and with the recent launch of the seventh generation Audi A6 we have further consolidated our ‘A’ portfolio in India. We are already market leaders in the luxury SUV segment with our Q5 and Q7 and in the super sports car segment with the iconic R8, and I am confident that we will be able to replicate the same success with our ‘A’ range of limousines. With our exceptional performance in the first three quarters of 2011, we are well on our way to closing the gap and in an environment where most brands are revising their targets downwards, we are bullish about exceeding our sales targets yet again this year,” said Michael Perschke, Head, Audi India.

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Audi is the No.1 premium car brand in Europe and in China and the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for AUDI, the brand is in the process of deploying some proven strategies from China to the Indian market, on the product, network growth and brand building front. This year the company opened showrooms in Chennai, Delhi, Ludhiana and Surat with further developments planned in Coimbatore, Delhi West, Indore, Lucknow and Mumbai South. The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Indore, Lucknow and Mumbai South.