Audi cars to cost more

Audi, the German luxury car manufacturer, announced an increase in prices by an average of 3 percent in India. The increase in price will be effective from May 1, 2014. According to the manufacturer, the hike in the price is a result of deprecating value of Indian currency and constant fluctuation in forex rates.

“While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive,” said Mr. Joe King, Head, Audi India.

In India, Audi achieved a hat-trick of best-ever sales as in the last financial year(13-14), the manufacturer sold a total of 10,126 units while in the month of March, the company retailed 1,404 units. In the country, the German manufacturer retails A4, A6, A7, A8 in the saloon segment  while in SUV segment, it features  Q3, Q5 and Q7. For the performance lovers, Audi sells TT, RS5, RS7 Sportback and R8. In the upcoming months the company will also launch the Audi A3 sedan which was unveiled and showcased at the Delhi Auto Expo.