When the Italian sports car legend Ferrari decided to launch its latest innovation, the Ferrari 458 Spider, it aptly chose the Naples’ Royal Palace of Caserta. The world heritage site is the perfect complement to a world heritage automobile manufacturer’s marvel.
With a surprisingly low number of faults as compared to previous models, the new Ferrari is a tad bit overweight compared to Ferrari’s standards. Ferrari also released its ‘behind the scenes’ video of the same, depicting the effort that goes into making a video that translates the vehicles stature accurately. The new Ferrari features a double curvature top which helps in improve the efficiency by 12 per cent over the Ferrari 430. It is amazingly fast with its 7-speed transmission. Aluminium is used in the framework for stability, increasing the weight by 50 kilos which is not a hindrance to the GT’s performance. The video was apparently shot over a couple of days with best-in-class technical expertise and a crew big enough to make a feature film. The locale chosen was closed temporarily, leaving space for the driver to maneuver through the street. The improved suspension system enabled the drive through corners and the surprisingly curvy Amalfi Coast.
In order to keep up with the Ferrari cars’ unbeatable speed, helicopters and multiple SUVs are included which captured the speed and beauty of the Ferrari in a perfect way. The driver was equipped with Ferrari merchandise such as sun glasses, etc. The team was shown to be working hard to do justice to the latest addition to the Ferrari Italia family, the Ferrari 458 Spider.
It was a win-win situation when the Reggia di Caserta agreed to let Ferrari display its latest innovation, the Ferrari F458 Spider. The Reggai di Caserta, along with the Amalfi Coast makes two of the most beautiful UNESCO heritage sites in the Mediterranean The official advertisement featured not just the 458 Spider, but also the architectural marvel of Naples and the world famous tourist attraction, Amalfi coast. The GT official video started off by flaunting its interior beauty, striking tail lamps and the double curvature top which improved efficiency by 12 per cent compared to previous mode. The exteriors transform into a GT ready to rule in an amazing 14 second roof close time. The car is then maneuvered across the Amalfi with ease and scenic localities in modes ranging from race to wet, etc. The paddle shifters help in successfully maintaining the tempo and rhythm of travel without losing a moment to shift the concentration to any mid-gear box. The handling across corners and braking system was astonishing, due to the new suspension system it offers, considering the high acceleration of 0-100 kmph in just 3 seconds and the speed the vehicle offers. The official video ends with the car’s roof opening at an equally small amount of time unlike the traditional convertibles.
Ferrari launched this latest version in the 2011 Frankfurt show, where its base predecessor Ferrari Italia was launched too in 2009. An Italian company making truly Italian art with its design, is definitely a delight to watch.
Rachit Hirani provided the expert review of Mini Cooper Convertible, which started off with his personal opinion about the impact colonisation has on the Indian citizens’ interests and the functioning of the nation. The review is done across the picturesque locations of Mumbai. Rachit maneuvered the dark green Mini cooper convertible into open spaces for a better view of the iconic car. The Mini Cooper is launched in the 2011 Frankfurt show and the success of the car, in Indian the market is yet to be assessed as it was launched in India in 2012.
The car looks similar to the Mini Cooper hatch other than its unique convertible top. The dimensions and size of the Mini Cooper are reminiscent of its Hatch variant. The height of car seems fit for 6 feet. The rear seats can accommodate accommodate only children as the leg space seems relatively small. The interiors are reminiscent of a cockpit with controls and switches arranged in an unusual manner. New customers might find the interiors relatively new and unique as the power window switches, speedometer and fog lamp controls are positioned at the center. The tachometer and a digital speedometer are located on the instrument panel behind the steering wheel. Similar to the other Mini Coopers, the Mini Cooper Convertible comes with a 1.6-litre petrol engine. The convertible version creates 122bhp with its naturally aspirated engine. Though there is a little lag with acceleration, the car’s performance and power delivery are quite decent. The Convertible provides a smooth ride compared to other Mini Coopers. Verdict : For a wind-in-hair type customer, the car remains a possession worth procuring. Due to its availability as a CBU, the price is 30 lakh making it an expensive affair.
When the elegance of British manufacturing reaches the engineering master of the world for a product launch, the product deserves an awe of anticipation. Aston Martin has always been a car manufacturer that has focused on delivering beauty and performance in perfect proportions. The designs are not just brilliant in performance and exteriors but also exclusive in terms of interiors. The latest addition to the company’s amazing creations, Vanquish stands as the car designed after a century, to last for a century. Aston Martin took no compromise in releasing the flagship Vanquish. From the name to the legendary V12 engine, which was conceptualised during World Wars, was further redesigned with a 6-litre engine capacity. The body is designed with aerospace engineered carbon fibre offering the aerodynamics and power to weight ratio the vehicle would require. The launch began with a covered Aston Martin Vanquish being described as the latest reincarnation of everything automobiles are known to be. Aston Martin developed to create a wave in the GT segment that grows constantly feeding the appetite for speed and performance. The car is armoured with stunning aerodynamic details and unique tail lamps. The car also features amazing interiors that feature Band & Ofluson audio visual system and capacitive controls. The car, as the signature states, is hand built in England. The event is organised in the iconic Klassikstadt, Frankfurt. Charming the centre stage with a great visual lighting effect the car launch is nothing less than an invention being displayed. Authentic, honest and beauty are a few terms the organisers preferred to describe the GT.
The Italian sports icon Ferrari has been redefining automobiles since 1929. The entire range of cars Ferrari offers is an exclusive elite class which many luxury cars aspire to reach. The legend came back with another amazing car Ferrari F12berlinetta that features a V12 engine. The advertisement Ferrari created for the car is not just an indication to the way they design cars, but the way they choose those ways. The advertisement explains individual elements being used to create the masterpiece called Ferrari. The engine's visual description is followed by another light metal being used to design the framework. The car is made available in red colour for the video. The molten metal is shown with corresponding parts created with it, starting with the engine. The lightweight material used to design the engine helps maintain the much required power management and fuel efficiency along with the aerodynamic effect, so that heavy weight would not sabotage the speed. Ferrari has always been known for the aerodynamic design that creates a perfect GT class vehicle. The grooves in the front help the vehicle in easing out the drag effect and leaving the vehicle to go in a direction specific motion instead of whistling at the turns.
The Ferrari F12berlinetta features striking interiors which define the sport needs. The car has the normal paddle shifters, driving mode controls for better handling of the car. The pickup seems amazing. The braking around the corners seem to offer stability and performance to high standards.
Elegant, Powerful, the unmistakable Aston Martin. The video starts with this introduction that explains century old ethics and expectations and excellence the company has consistently lived up to. Adding another masterpiece to its credit, the company launched the new Vanquish in London. England has an old affair with the Aston Martin Vanquish due to the concept version being displayed in the Bond film ‘Die Another Day’ in 2001. The new version of Vanquish redefines the term GT by offering an unmatched experience that perfectly suits the Grand Tourer range. Aston Martin Vanquish has the V12 engine which was the most trusted and lauded engine in fighter planes and aircrafts during World Wars. The engine, which provides a unique sound, amazing performance and remarkable power gives the Vanquish the exclusivity consumers expect from the maker. Aston Martin hopes to build history around its Vanquish, that will last for another century.
The launch is attended by the auto enthusiasts of the legendary company and proud owners of Aston Martin too. The event featured merchandise for the Aston Martin fans. Attendees were treated with Louis Roederer champagne to give the special feel which the Vanquish has to offer. The merchandise also included Jaeger leCoultre’s designer watches made in collaboration with the automobile company, John Lobb’s shoe collection and Aston Martin apparel which included suits, jackets and associated accessories. The Vanquish has a spacious boot catering to the long rides. Attendees are offered interior trials involving seating in the variant coloured models. The press was actively attended to in terms of information relayed, filling in the details and specifications of the GT.
In the new strategy to improve its presence in Asia, Aston Martin launched its latest GT Vanquish in Tokyo. The company also expanded its availability by launching a two floor showroom in Tokyo, with Shintoyo Akasaka, displaying its entire range. Regarding the expansion Asia Pacific Regional Director, Dr Matthew Bennett referred to Japan as one of the strongest markets in Asia. And with delight he lauded the new improved showroom from Shintoyo Akasaka which was be able to display the complete Aston Martin product range in the heart of Tokyo as a clear statement to the company’s commitment to build the Aston Martin brand in Japan.
The event, mostly attended by journalists and potential buyers was well received by auto enthusiasts. Amidst high excitement and anxiety, the Vanquish is unwrapped showing its professional aerodynamic design while the host explained the internal specifications and features through the display screen. Based on the V12 engine conceptualised during World War I and primarily used in aircrafts, the new Vanquish is a host to various performance and comfort features that help the GT stand apart. The distinctive sound offered by a V12 is unmatched by any other engine. The special luxury edition Aston Martin Vanquish offers amazing exteriors which slide through the roads like a whiff of excellence. The car comes with traditional front grill and embedded door handles which give the sense of freshness to the car along with its signature intact. The Aston Martin also hosted its additional accessories such as Aston Martin suits and watches.
Following the beautifully created advertisement for an equally elegant car Berlinetta from the gods of speed, Ferrari, the company launched the making video of the advertisement. Though a company of Ferrari’s stature doesn’t require advertisement as there would be a constant anticipation among public for the company’s launch. Still, the advertisement seems to be made with a specific need of addressing the need to take pride in the company itself for a while by cheering over the masterpiece they created. The behind the scenes clip shows the way Ferrari’s ethics have been translated to screen. The technology and elegance a Ferrari offers is perfectly displayed in the advertisement which clearly indicates the efforts put behind making such an advertisement.
The behind the scenes view suggests that the advertisement had high production values with indisputable creativity in portraying the automobile brilliantly. Helicopters and high performance SUV’s are used to keep up with the speed at which the vehicle was desired to be shot at. The visual communication, which was top notch as evident in the advertisement, was smoothly handled by showing the car out of mist in corners, showing the braking and handling features as a standout forte. The elements used, which was shown for individual elements such as engine and framework, were shot by using actual elements in high frame video capture. The effects are embedded efficiently and the efforts in achieving the same were obvious by the storyboard creation for the script. Ferrari F12 Berlinetta features a V12 engine with a high speed pick-up at 120 kmph in 3.3 seconds.
Campaigning the new SAIL, GM launched an advertisements explaining the customers about the internal technical specifications along with the technical pride and resources the company harnessed over the years. The advertisement titled ‘SAIL 1.3 litre SDE SMARTECH Engine’ GM displayed its latest innovation 1.3-litre SDE SMARTECH engine. The new engine offers an output of 78 PS at 4000 rpm. The exclusive research by GM’s Powertrain Division at Turin and with high intellectual resources from GM Pune and GM Banglore, helped in creating the unique engine that delivers high performance, fuel efficiency while maintaining the cost effective profile.
Being a refined version of the award winning 4-cylinder, SDE engine which GM designed in collaboration with Fiat. The new variant has fixed geometry turbochargers which provide powerful drive while maintaining the stability and precision even at low rpm. The turbochargers provide 205Nm of torque at 1750 rpm. GM used light weight material for the body of engine so that the effective friction and weight of the vehicle is maintained. The intake manifold is also designed using light weight plastic which also improved the torque. Mileage of 22.1 kmpl is another improvement in the new version, which the company attained by using Common Rail Fuel injection system. One of the common issues faced by diesel engines include the NVH effects that, if not given attention to, cripple the driving experience. The 1.3-litre SDE SMARTECH engine controls this problem by using low inertia valve trains with hydraulic lash adjusters. The mileage is improved by using DDHC 4 valves per cylinder. The pistons are lightweight and are coated with graphite to reduce friction. The graphite coating is done both on the piston skirts as well as top grooves.
GM claims that the vehicle has increased durability by using fractured connecting rods. In the wake of ecologically concerned engineering, GM created the new engine so as to meet the demands of the planet. The engine is electrically operated and and designed in water EGR mechanism. The NOx emissions are also reduced by using pneumatically controlled bypass valve. Any further emissions are reduced by using closed coupled diesel oxidation catalyst.
On a whole, the Chevrolet's new engine acts as a perfect package for catering the needs of contemporary consumers of the Indian market. The engine is designed creating a perfect balance between fuel efficiency, cost and reliability that GM has been offering since decades.
India is a constant attraction to the world. The vibrant culture is something that drew many countries and industries towards the nation. GM’s new advertisement creates a sense of the world looking at one of the important markets in the world. The advertisement features a remix cover, of an old Indian classic movie, being sung by a Westerner. This insinuates that ‘the world is looking at you with love and admiration’ which is the main essence of the track. The track being developed by a westerner singing Hindi lyrics every now and then is a pleasant effort by GM which is trying to increase the sales of SAIL to 48,000 units.
The advertisement titled ‘Chevrolet SAIL TV Commercial’ starts with a person who seems stressed and calls for his son to head back, probably home. The scene continues with display of SAIL’s large leg space where a skateboard fits under the seat with ease. The video progresses by showing the suspension setup offered by Chevrolet Sail on Indian roads by showing successive speed breakers. The fabric upholstery is shown during the video to be comfortable and style oriented. The graphic silhouettes on the traffic symbols turn to notice the vehicle with the track suggesting “Tumsa nahi dekha” (never seen anything like you). This reference also stands for the affordable range in which the SAIL is launched with the 22 kmpl mileage and 1248cc engine capacity. GM introduced its 1.3-litre SDE SMARTECH engine which is a revised version of GM and Fiat’s award winning 1.3 SDE engine. The SAIL offers a decent interiors. The driver is shown to be relaxed, which shows that the drive is a comfortable one where one can enjoy instead of getting stressed.
All through, his son’s amusement over all the attention being received by most unlikely admirers. In terms of style, the vehicle remains compact while spacious in its design which improves the collective feel of driving as an experience, further. The SAIL comes in five variants Base, LS, LS ABS and LT ABS. Security is improved in higher end variants as they have their airbags and ABS, EBD making the drive a safe experience. The video concludes with Chevrolet assuring that the SAIL has ‘more style than you expected and gives more admirers than you asked for’. With a simple 0.45 second advertisement and a lasting impression, the advertisement leaves views tapping feet to the background track.
New class Verito is the latest addition to the Mahindra's much appreciated sedan class. Mahindra created advertisements targeting daily urban commuters. The advertisement titled 'Discover New Look Mahindra Verito Features' is a continuation to the earlier installment on Style titled 'New look Mahindra Verito – Style' featuring two men discussing the exteriors and interiors in detail. This second installment follows three women comparing their vehicles on the basis of comfort, safety, interiors while driving through the city roads. The advertisement concentrates on the high pick up diesel engine offers over traditional models. The 1.5 MPI petrol engine variant is also suggested for customers with specific requirements in terms of pick up. The diesel variant offers an amazing 21kmpl mileage.
The women discuss issues such as comfortable driving in urban roads as well as rough terrains as a personal experience to a religious pilgrimage is referred. The ground clearance of the new look Verito is also developed enough to avoid any chassis contacts over speed breakers thereby offering a smooth drive. One of the main issues discussed in terms of interiors is the large leg space offered for the rear seats. Mahindra claims the best rear seats in its class. Reflecting the customer perspective of car which not only needs to stylish but it should also be comfortable. Three head rests are provided at the rear row literally enabling three people to be comfortably seated. Though leg space is increased, the seat length is not decreased so the comfort is not compromised. Mahindra which already made a decent mark for itself in terms of safety measures once again provided ABS with EBD which not only helps avoid injuries during impact but also helps the vehicle be stable irrespective of luggage weight included in boot. The 510-litre boot space is also discussed which is helpful especially for long drives. The tachometer also features a Driver Information System (DIS) which helps driver keep track of information such as miles to go before peptrol runs out, fuel tank status, etc., The advertisement concludes with the other women being convinced regarding their sedan purchase. The advertisement was part of the innovative efforts by Mahindra to help people “Grow to the New Verito”
The latest addition to the Mahindra's sedan class is the new class Verito. The advertisement titled 'New Look Mahindra Verito - Style' follows the awe the sedan claims from people on streets. The exterior upgrades such as bumpers, name plate alignment, inbuilt reflector lamps and tail lamps are discussed in detail by the two car enthusiasts. Interiors are more refreshing compared to earlier version with dual tone dash boards and controllable rear view mirrors. The Mahindra Verito sticks to the caption "Grow to the new Verito" by comparing the latest version with the earlier models clearly discussing the upgrades. Air conditioning is electronic and the sedan boasts a breath-taking sound quality by music system that has facilities to connect with iPod and other media gadgets. The advertisement also shows the way the Indian market has always welcomed refreshing designs in automobiles as long as it does not affect the performance. The exterior is given a special focus with the duo repeatedly praising the vehicle over its specs and feeling content to be associated with Mahindra. Since the new look is a major change in terms of design and minor upgrades, the sedan has a fresh look that fits contemporary design expectations . The New Verito comes in three variants G2/D2, G4/D4 and D6. The base variant does not have internally controllable ORVMs while the G4/D4 comes with a cable operated control and the top end model comes with electric control. The ABS with EBD and driver airbags are also provided only for the top end model. Vertio provided a choice between diesel and petrol engine. The diesel engine has a 1461cc displacement and 510 litres of boot space. The petrol engine has a 1390cc displacement. The sedan uses McPherson mechanism for the front suspension and the H-Section torsion beam, with programmed deflection-coil spring, mechanism for rear suspension. The dash board and associated space has honeycomb structure which reduces the damage caused to passengers during any collision impact. The mileage, petrol gauge controls are displayed on the LCD at the instrument cluster. The tachometer has dual meters enabling driver to get a real time analysis of his driving .
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