Headquartered in the city of Toyota in Aichi, Japan, Toyota Motor Corporation is a multinational automobile manufacturing company that has been ranked amongst the largest automakers of the world for several years now. Before the year 2011, when the Japanese auto-giant had to drop down to the third position on the global platform, TMC had had the topmost pedestal all to itself for three years in a row. Having fallen behind General Motors of USA and Volkswagen of Germany in 2011 due to a series of natural and manmade calamities that disrupted the company's production and sales activities, Toyota regained its top-notch international stature back in 2012, which it retains till date, leaving all its competitors way behind itself.
A leader in automotive production today, Toyota was actually founded by the heir and as an automobile division of a huge textile business house, Toyoda Automatic Loom Works, of Japan in 1933. Founder of Toyota and a brilliant innovator of his time, Kiichiro Toyoda got his inspiration for stepping into the auto-industry from his textile business trips to Europe and USA, which introduced him to the world of automobile production in the 1920s. It was in 1935 when the first Toyota cars, called as the A1 and the G1, were built by this great innovator, and just a couple of years from then, Toyota Motor Corporation had been established as an independent company.
Once Toyota acquired a 40% share in the domestic car-market of Japan, becoming the largest automaker in the country, it went on to establish its dominance over the international markets in the late 1950s. Starting by introducing the Crown range in USA in 1957, the manufacturer stepped into the European car-bazaar in 1963. By the time 1965 arrived, the Toyota brand had acquired a status high enough to rival those of domestic producers. Having delivered the ten millionth Toyota car to a buyer in Germany in the year 2000, the car-major crossed the staggering 200-million mark of production in July 2012. At present, a total of 25 distributors and 3,500 sales outlets together constitute the dealership network of Toyota around the world, providing customers with best quality services and helping the company boost its global sales curves.
In India, Toyota Motor Corporation first arrived in October 1997 through a joint venture with the Kirloskar Group, setting up shop by the name of Toyota Kirloskar Motor Private Limited. With its headquarters located in Bangalore, Karnataka, Toyota India is responsible for handling manufacture and sales of Toyota cars in India, and it presently ranks amongst the top 6 car-manufacturers in the country together with Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Besides bringing along its parent company's cutting-edge technology and innovative production philosophy involved in manufacture of cars, Toyota India has also carried forward TMC's legacy of employing eco-friendly production techniques, creating new employment opportunities for the country's youth, playing a notable part in social welfare and always "Putting Customer First".
Both the manufacturing units that Toyota owns in India are situated in Karnataka, one in Bidadi and the other on the outskirts of Bangalore. While the 432 acres Bidadi plant had an initial annual production capacity of 80,000 vehicles, the Bangalore unit could manufacture as many as 70,000 vehicles in a year, which together brought the total production capacity of Toyota in India to 150,000 per annum. In March 2011, this manufacturing capacity was stepped up to 210,000 vehicles per year in order to cater to the increasing demand for Toyota cars, particularly the Etios and the Fortuner, in the country. As far as the dealership network is concerned, more than 181 dealerships covering over 96 Indian cities across 22 states and 3 Union Territories together make up a remarkable dealership network for Toyota in India.
Starting with the widely popular MPV Qualis in 1999, the Japanese auto-clan of Toyota has introduced some truly spectacular models in the Indian car-market over the past decade and a half, creating itself a formidable fleet of cars that is not easy to rival even for those domestic manufacturers that have had a much longer lifespan in the country to establish their hold over the market. Although the Qualis was discontinued in 2005, newer and more alluring models like the Innova, the Etios twins, the Fortuner and the Camry were brought in for local production, joined from time to time by their dashing siblings from overseas like the Prado and the Land Cruiser, arriving in India as imported models. Currently, the fleet of Toyota cars in India features Toyota Etios Liva, Toyota Etios, Toyota Innova, Toyota Corolla and New Toyota Fortuner bringing the total to 9.
The Toyota brand has been a significant part of the Indian automobile industry for more than 15 years now. Over these years, the automaker has put together a wide range of cars for its customers to choose from. Be it hatchbacks, entry-level sedans, premium sedans, Sports Utility Vehicles (SUVs), Multi Purpose Vehicles (MPVs) or Electric Vehicles (EVs), the Toyota fleet has it all. With this varying series of body-styles and car-segments comes variation in price tags, which has allowed buyers belonging to the budget-conscious middle class, to the uber-rich elite class, along with everyone in between, to pick the best Toyota for themselves. The Toyota car that, at present, marks the lower end of the company's car range in India on the monetary scale is Toyota Etios Liva as it gets tagged with a price of Rs 4,50,738.
Included in the extensive and simply irresistible team of Toyota cars in India are models that have been made keeping in mind the requirements of the Indian common man along with models that have been designed for those that seek more than just 'essential requirements' in their rides. When breathtaking style, comforts befitting of royalty, world-class equipment, top-notch safety and extraordinary drive experience are the traits that are being looked for in a car, Toyota comes forward with not just one but multiple options for its elite buyers to pick from. However, such heavenly rides do not come without a massive price tag and the same is true for the creations of this Japanese automaker too. Currently, %maxCarPriceModel%, priced at an exorbitant sum of Rs 1,15,89,567, is the most expensive car that Toyota has on sale in India.
Besides being known as the largest manufacturer of cars in the world, the one thing that the Toyota camp has always been famous for is the cutting-edge technology and brilliant production practices that it employs in its manufacturing operations. A huge supporter and maker of eco-friendly cars, Toyota has been creating exceptionally powerful and refined powermill for years now, enabling its cars to deliver immense power while cutting down on the fuel-consumption as much as possible. Today, the Toyota car in India that offers the best mileage returns is Toyota Etios, and it gets tagged with a price of Rs 5,49,481.
Toyota Corporation is a multinational corporation headquartered in Japan. Toyota is presently the world's second largest automaker behind General Motors In terms of name recognition, Toyota is also the only car manufacturer to appear in the top 10 of the BrandZ name recognition ranking.Toyota is headquartered in Toyota and Nagoya in Aichi Prefecture and in Tokyo. It also provides financial services through its division Toyota Financial Services and also creates robots besides automobiles. The company along with the original Toyota Industries form bulk of the Toyota Group, one of the largest conglomerates in the world.
Toyota Motor Co. was established as an independent and separate company in 1937. Although the founding family's name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is considered luckier than Toyoda in Japan, where eight is regarded as a lucky number, and eight is the number of strokes it takes to write Toyota in katakana.