Maruti Description :
Formerly known as Maruti Udyog Limited, Maruti Suzuki India Limited (MSIL) has come to be synonymous with India, like no other. The brand is to India’s automobile industry as haute couture is to fashion for Maruti cars wouldn’t command 44.9 per cent of the market share without some ground to its supremacy. Commonly referred to as just Maruti, the Japanese auto giant Suzuki Motor Corporation currently holds a 54.2 per cent share in the company. Leading the nation’s automobile market for almost two and a half decades now, Maruti cars in India were the first of its kind in India to be mass-produced. It also went on to become the first company in India to sell more than a million cars. There is surprise that Maruti is given the credit for bringing about the automobile revolution in our country.
Maruti Udyog Limited was first established in 1981, though production did not start until 1983. And the first Maruti car to roll out was the iconic Maruti 800. Given the fact that the only other known cars available at that time were Hindustan Ambassador and Premier Padmini, Maruti cars in India brought about the much-needed technological evolution. It also held the title of India’s largest selling car until 2004. And with that, Maruti never looked back because it went on to sell over six million cars since the first 800 rolled out. However, it wasn’t until 2007 that the top-brass at the firm decided to rename it to Maruti Suzuki India limited. They have two manufacturing facilities located in Gurgaon and Manesar, and together they have a production capacity of over 1.5 million units per year. Maruti plans to expand the capacity to up to 1.75 million units by 2013.
Maruti Suzuki India Limited has an impressive portfolio with a total of 15 brands and over 150 variants of Maruti cars in India, ranging from the Maruti 800 to the latest Ertiga. The company offers equally competitive services through its network of 933 dealerships, 2, 946 service stations and 30 express service stations spread across the nation. Other than Maruti cars, the company also offers a wide range of services to enhance their customers’experience via Maruti Insurance, Maruti Finance, Maruti TrueValue, and Maruti Driving School among others.
Also, Maruti does not believe in limiting its presence within our national boundaries, and hence, Maruti cars reach many advanced international markets such as Netherlands, Germany, France, UK, Australia, South Africa, Algeria, Chile, etc. While the company sold its 10th million vehicle in early 2012, it also exported over 1, 27, 300 units in the fiscal year of 2011-12.
Maruti History :
Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India. On 17 September, 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. The company's headquarters remain in Gurgaon, near Delhi.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries.The company annually exports more than 30,000 cars and has an extremely large domestic market in India selling over 500,000 cars annually.