Descended from the Rapp Motorenwerke aircraft manufacturing firm of Germany, BMW was established in the year 1917 following the restructuring of its parent company. Having been forced to shut its aircraft manufacturing shop after the World War I in 1918 by the Versailles Armistice Treaty, BMW moved on to undertake production of motorcycles in 1923, which was quickly followed by automobile production in 1928-29. Today known as one of the biggest and best sellers of luxury cars in the whole world, the first car that was built and rolled out in the market by this German automaker was an offspring of a licensing agreement that it entered into with the Austin Motor Company of England. Built off the Austin 7, even the license for this BMW car was provided by the British car-major and not by its makers from Germany.
Over the coming years, Bayerische Motoren Werke AG aka Bavarian Motor Works (BMW) had to go through several ups and downs in business. While the 1930s saw it manufacturing some fantastic high-performance aircraft engines, 1959 brought the company to the verge of going into liquidation. However, a series of smart decisions and timely ventures helped the company move ahead, finally bringing it to that major turning point in June 2012 when BMW was ranked as the No. 1 most reputable company in the world by Forbes.com. Today, from its magnificent headquarters based in Munich, Bavaria, Germany, this auto-giant oversees the production and sales operations of not just BMW cars but also Mini cars and Rolls Royce cars around the world. Having touched a staggering production mark of 1,481,253 automobiles in 2010 itself, presently, BMW, along with Mercedes Benz and Audi, forms what is known as the "German Big 3" - a group of the largest luxury automakers in the world, all hailing from Germany.
The first time that this prestigious automaker clan set foot on Indian soil, it was the year 2006. Setting up a 100% sales subsidiary by the name of BMW India at Gurgaon near New Delhi in the National Capital Region, the manufacturer soon inaugurated a high-tech production facility in Chennai in 2007 for manufacturing the BMW 3 and 5 Series models. Involving a massive initial investment of more than one billion Indian Rupees, this manufacturing unit, today, is also responsible for manufacturing the BMW X1 and X3 ranges. Over the past few years, the popularity of luxury cars, especially those branded with the BMW badge, has witnessed a tremendous boost, sending their sales curves shooting straight up. In fact, in 2011, BMW was even ranked as the 33rd most trusted brand in India by The Brand Trust Report.
To cater to the increasing demand for BMW cars in India, their makers have put together a widespread and high-quality sales and services network, comprising of almost 22 state-of-the-art dealerships spanning across 20 Indian cities including Ahmedabad, Bangalore, Kolkata, Delhi, Jaipur, Mumbai, Goa and Ludhiana besides several others. Other than this exclusive chain of sales outlets, a parts warehouse in Mumbai and a unique division called BMW Financial Services are also owned by BMW in India, which work together to enhance the experience of the company's elite customers in the country.
It hasn't even been a decade since the German auto-giant, BMW, first set up camp in India, and the company has already introduced a considerably large number of exhilarating and truly irresistible models in the country's car-bazaar. From compact crossovers to compact executive cars, from full-size luxury sedans to electrifying sports cars, from ravishing coupes to sophisticated executive rides, the BMW fleet of cars in India has every tool and tactic to lure buyers of all tastes and preferences. Currently, a total of 12 scintillating models together constitute the lineup of BMW cars in India, featuring BMW 1 Series, BMW X1, BMW 3 Series, BMW 5 Series and BMW X3.
Over the past few years, a tremendous increase in the demand for luxury cars has been observed amongst the Indian masses, which has, in turn, caused the sales curves of these regal rides to shoot straight up for the skies. Together, this growing popularity and multiplying sales figures have, over time, drawn more and more luxury automakers towards the Indian car-market and encouraged the existing ones to introduce better, smarter and yet more competitively priced offerings in India. That's the reason why even the uber-luxurious auto-clan of BMW today includes cars that can be categorised as 'affordable luxury'. Made possible by the ever-rising level of competition in the luxury car segment and the growing expanse of localisation in India, the shrinking price tags of BMW cars in India go as low as Rs 20,90,000, which is the unbelievably reasonable cost that a buyer has got to pay to own a glittering new BMW 1 Series.
While the affordable range of luxury cars offered by BMW India has provided more and more Indian buyers with an opportunity to experience and enjoy the delightful ride that its offsprings are so excellent at facilitating, its top-end models have always come packed and loaded with those extra helpings of spellbinding charisma, royal comforts, enchanting ride quality and futuristic technology that is so loved and sought after by the creme de la creme of the Indian society. However, along with those additional dashes of brilliance, these top-notch BMW cars also come bundled with pretty heavy price tags meant to paid for only by those that have pockets deep enough. Amongst these ultra-regal cars offered by the German car-major in India, the one that not only gets the best features but also the most expensive price ticket, of Rs 98,70,000, is the spectacular BMW 6 Series.
There is no denying the fact that fuel-economy is one of the most critical deciding factors for the fate of any and every car that steps into the Indian automobile market. And it is very understandable too, seeing that fuel price hikes have become one of those perennial worries that never cease to haunt the country's common man. However, when it comes to such scintillating rides as the BMWs, even facts tend to fall back and all thoughts of practicality tend to take a back seat in front of the breathtaking aura that these exhilarating cars exude. Focused mainly on delivering a top-notch performance and boundless power, fuel-efficiency is not a major concern for the engine-designers at the BMW camp. At present, the most fuel-efficient BMW car that is on sale in the Indian market is BMW 1 Series and it has been priced at Rs 20,90,000.
Innovation and exploration are traits that have always been associated with BMW cars. Several rides based on these very qualities have already been introduced by the German auto-giant in India’s domestic car-bazaar, each of which has succeeded wonderfully in delighting its riders and enchanting the onlookers. At present, there are as many as 12 dashing BMW models that are on sale in the country. Over the days to come, these exotic cars are going to be joined by more of their kind, including the likes of BMW 2 Series and BMW 4 Series, bringing more charm and brilliance to their exceptional fleet.
With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, BMW Group is committed to the very highest in quality for all its products and services. The company's success to date is proof of this strategy's correctness.
BMW was officially founded as a public company in 1922, but traces its origins to the pioneering days of German aviation all the way back to 1913. Two of these pioneering men, Karl Rapp and Gustav Otto, are credited by BMW as the "founding fathers". However, the company was actually founded by three men: Josef Popp, Max Friz, and Camillo Castiglioni. These men brought BMW through many turbulent times in the company's early life, as well as taking the company public in 1922 to form BMW AG.